By Joe Pulizzi published March 28, 2015

This Week in Content Marketing: The Third Era of the Internet Has Begun

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this week’s episode, Robert and I discuss AOL co-founder Steve Case’s take on the third era of the Internet (yes, this is such a thing). We also ponder whether or not LEGO went off the rails with its “beauty tips for girls” section in the LEGO Club magazine, and explore PR’s role in content marketing. Next, we critique a set of predictions on the future of consumer behavior and advertising and finish up this week’s news with a look at revenue models for podcasts.  Rants and raves include Starbucks’ awkward response to criticism of its “Race Together” campaign and IDG’s clever method of affiliate marketing. We wrap up the show with a #ThisOldMarketing example from Backcountry.

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By Julia McCoy published March 27, 2015

9 Free Analytic Tools to Measure Your Content Effectiveness

analytic-tools-measure-content-coverAnalyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of your content marketing efforts.

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By Pamela Muldoon published March 26, 2015

Jesse Desjardins Tells How His SlideShare Posts Got Him Fired and Hired

By Dr. Andrew Bredenkamp published March 26, 2015

Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

By Joe Pulizzi published March 25, 2015

Research: Technology Marketers Align Around Lead Gen

By Pamela Muldoon published March 24, 2015

From Heavy Metal to LinkedIn: Jason Miller Slays B2B Marketing

By Jeff Fagel published March 24, 2015

3 Ways to Create Action-Oriented Content Marketing [Examples]

By Neil Patel published March 23, 2015

5 Engagement-Driven Elements You Should Add to Every Blog Post

By Jessica Lee published March 22, 2015

A Step-by-Step Guide to Becoming a Brand Publisher

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