By Neil Patel published March 30, 2015

8 Absolutely Brilliant Content Marketing Innovations from the World’s Best Brands

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You’re about to witness some of the most amazing content marketing efforts in the world. The universe of content marketing is changing, and these brands are driving that change. When it comes to innovation, power, and masterful expertise, these are the ones to watch.

But why should you watch them? So you can learn and imitate. There is still room for innovation in your industry. You may not have the massive audience of, say, IBM, but that’s no reason why you can’t take their innovative ideas and transfer them into your own vertical.Continue Reading

By Ann Gynn published March 29, 2015

An Editor’s Rant: 7 Questions Every Writer Should Be Asking

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I don’t want you to read this. No, really, don’t waste your precious time. Sure, it’s about content marketing. And yes, it will help your content marketing efforts. But, I don’t really want you to read this.

Those words don’t actually appear on most screens, but that’s what too many writers communicate to readers when they craft boring, generic, pointless leads. They tell potential readers to look elsewhere for interesting, valuable content.Continue Reading

By Joe Pulizzi published March 28, 2015

This Week in Content Marketing: The Third Era of the Internet Has Begun

By Julia McCoy published March 27, 2015

9 Free Analytic Tools to Measure Your Content Effectiveness

By Pamela Muldoon published March 26, 2015

Jesse Desjardins Tells How His SlideShare Posts Got Him Fired and Hired

By Dr. Andrew Bredenkamp published March 26, 2015

Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

By Joe Pulizzi published March 25, 2015

Research: Technology Marketers Align Around Lead Gen

By Pamela Muldoon published March 24, 2015

From Heavy Metal to LinkedIn: Jason Miller Slays B2B Marketing

By Jeff Fagel published March 24, 2015

3 Ways to Create Action-Oriented Content Marketing [Examples]

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