Want to Create Content That Pulls Prospects In? Follow These 7 Tips

 

 

Want to Create Content That Pulls Prospects In? Follow These 7 Tips

How do you consistently develop content that pulls prospects and customers in, meets their needs, and does so right when they’re ready to consume it? Here are 7 easy-to-follow tips:  >> More

3 Reasons Why Podcasts Should Be Part of Your Content Marketing Strategy

 

 

3 Reasons Why Podcasts Should Be Part of Your Content Marketing Strategy

If you’re not already creating at least occasional podcasts or audiocasts as part of your content marketing efforts, here are three things to consider.  >> More

Why SMS Marketing is a Must for a Younger Audience

  

Why SMS Marketing is a Must for a Younger Audience

Author Pavel Webb explains how effectively mobile SMS campaigns reach the younger demographics and why you should use them.  >> More

How to Counter the 5 Most Common White Paper Promotion Mistakes

By: Mitt Ray | Published: January 27, 2012

A white paper will only generate leads if it’s read by the right people. So once you finish writing, you need to promote it to draw in potential readers and, eventually, convert them into clients. Here are six of the most common white paper promotion mistakes and some tips for avoiding them.

7 Ways to Bring Your Community into the Content Creation Process

By: Georgy Cohen | Published: January 26, 2012

Simply put, if our brand is a story, our community members are the co-authors. Finding ways to leverage their investment is powerful — the authenticity of their external perspective can bring tremendous value to our content marketing efforts. To that end, here are a few ways to integrate our community members into the content creation process.

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  • McDonald’s Social Media Goes Wrong? Not a Chance
    You’d have to be living in a cave not to be aware of the now historic McDonald’s Twitter campaign launched a few days ago. If you’ve been out of it for a while, here’s the CliffsNotes versio . . .

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Creating Content that Serves its Civic Duty

By: Manya Chylinski | Published: January 25, 2012

Government entities don’t market products or services in the same sense that most businesses do, but their websites are designed to share content that informs and educates — just like the best B2C and B2B content marketing does. Those who create content in the public interest still must engage readers and earn their trust. Here are some guidelines and examples.

What PIPA and SOPA Mean For Marketers

By: Christine Dunn | Published: January 24, 2012

Last week’s protests of SOPA and PIPA by Wikipedia, Google and other online companies not only publicized the debate about pirated content on the Internet but, for the marketing community, intensified concern about “fair use” of content and the laws governing copyrights, trademarks and patents.

How to Join the Ranks of Best-in-Class Content Marketers

By: Stephanie Tilton | Published: January 24, 2012

What sets best-in-class marketers apart from average marketers? Here are tips for taking your game from average to marketer par excellence.