The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content
 strategic approach to web content, CMI

The New Content Life Cycle

4 Steps to a More Strategic Approach to Web Content. Taking even one of these four simple steps will better position your content and instantly make your content strategy more valuable.  >> More

10 Ways to Optimize Your Enewsletter Landing Page

10 Ways to Optimize Your Enewsletter Landing Page

Here are 10 steps you can take now to optimize your enewsletter landing page to get more customers and prospects to sign up for your content.  >> More

How to Survive the Google Penguin Update with Effective Content Writing

 survive google penguin update, CMI

How to Survive the Google Penguin Update with Effective Content Writing

These tips will not only help you improve your search engine rankings, they will also strengthen your overall online presence  >> More

      
  
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Visual.ly: A Tool To Help Content Marketers Create Infographics

By: Natalya Minkovsky | Published: May 16, 2012

Content marketers love infographics, but the very best examples look expensive and complicated. Enter Visual.ly. The designers behind the beautiful infographics at Mint.com power the design engine at Visual.ly, helping to make high-end infographics accessible to all.

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Handy Tips for Presenting Your Story Anywhere and Everywhere

By: Michael Weiss | Published: May 16, 2012

Whether pitching in the boardroom or delivering the keynote address at a conference, it’s your job to educate, engage, and inspire the audience. Good storytelling is the strongest, most reliable way to do that. Polish these skills and you can win over any audience with a compelling performance.

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25+ Tools for Real-Time Marketing

By: Matthew Schultz | Published: May 15, 2012

Real-time marketing—the ability to monitor, manage and guide your marketing efforts as they occur—is one of the most important areas of marketing today. We’re about to document the 25+ tools marketers need to know about if they’re serious about real-time marketing.

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How Marketers are Shifting to Owned Media to Drive Impact

By: David Germano | Published: May 15, 2012

Dramatic changes have given brand marketers new opportunities to earn the consumer’s attention without paid media. Social platforms such as Facebook, Twitter, and Pinterest empower brands to communicate directly with an audience. Here are some tips for making the shift.

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Mitch Joel on Blogging, the Art of Podcasting and the Next Big Thing [Interview]

By: Joe Pulizzi | Published: May 14, 2012

Joe Pulizzi talks to Mitch Joel — a founding father of blogging and president of Twist Image — about the art of the podcast and what ‘screen’ marketers should keep their eyes on.

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