By Julia McCoy published March 27, 2015

9 Free Analytic Tools to Measure Your Content Effectiveness

analytic-tools-measure-content-coverAnalyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of your content marketing efforts.

Continue Reading

By Pamela Muldoon published March 26, 2015

Jesse Desjardins Tells How His SlideShare Posts Got Him Fired and Hired

Desjardins-podcast-cover

Jesse Desjardins is a go-getter. Throughout his career, he has gone after what he wanted to do – even if the first answer was no or a deadline had passed. Finding success in that approach to life, Jesse wonders why more people don’t just take a chance and strive to do what they’re passionate about.

In this episode of The Pivot, Todd Wheatland sits down with Jesse to find out how a Canadian became the Head of Social Media for Tourism Australia and to discuss all the difference SlideShare has made in Jesse’s life.Continue Reading

By Dr. Andrew Bredenkamp published March 26, 2015

Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

By Joe Pulizzi published March 25, 2015

Research: Technology Marketers Align Around Lead Gen

By Pamela Muldoon published March 24, 2015

From Heavy Metal to LinkedIn: Jason Miller Slays B2B Marketing

By Jeff Fagel published March 24, 2015

3 Ways to Create Action-Oriented Content Marketing [Examples]

By Neil Patel published March 23, 2015

5 Engagement-Driven Elements You Should Add to Every Blog Post

By Jessica Lee published March 22, 2015

A Step-by-Step Guide to Becoming a Brand Publisher

By Joe Pulizzi published March 21, 2015

This Week in Content Marketing: Starbucks Announces Next Move as Media Company

more articles