Monthly Archives: June 2010

How to Find Content Ideas in Your Web Analytics Report

Did you know that your Web analytics application is a wealth of information when. . .  more

Posted in Content Ideas, Creating Content, How-To | Tagged , , , , , , | 10 Comments

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Author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.

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How To Effectively Manage the Content Marketing Process

One of the most popular questions we get at the Content Marketing Institute is. . .  more

Posted in Content Marketing Examples, How-To, Managing the Process | Tagged , , , , , , , , , , , , , | 25 Comments

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Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute and Junta42, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

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Three Easy Steps to Add Podcasts to Your Blog

Too often new, and seasoned, bloggers focus on only one type of content: blog. . .  more

Posted in Content Marketing Examples, How-To | Tagged , , , | 6 Comments

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Author: Jim Kukral

For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, "Attention! This Book Will Make You Money", as well as a professional speaker, blogger and Web business consultant. Find out more by visiting JimKukral.com. You can also follow me on Twitter @JimKukral.

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How to Develop Content Based on A Need Stage

There has been lots of good discussion about the role of content and the. . .  more

Posted in How-To, Understanding Your Audience | Tagged , , , , , | 10 Comments

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Author: Anthony Power

Anthony Power is a principal in Flyiron, a marketing services firm geared to helping educational institutions and B2B technology firms develop solutions that help prospects choose one solution over another. Follow him on Twitter @apowerpoint, his blog at Power Points and on LinkedIn.

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5 Essential Elements to a Great Newsletter

How many newsletters arrive in your inbox every week? How many more land in. . .  more

Posted in Content Marketing Examples, Email Newsletters, How-To | Tagged , , , , , | 4 Comments

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Author: Sarah Mitchell

Sarah Mitchell is Director – Site Content at AMMA www.miningoilandgasjobs.com. She is responsible for developing content marketing and community engagement strategies designed to attract jobseekers to the Australian resource industry. Sarah lives in Western Australia and frequently speaks on topics related to Content Marketing and Social Media. She's also the Australian editor for Chief Content Officer magazine. Follow her on Twitter: @globalcopywrite.

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How to Become an Effective Podcaster Using the Interview Format

You may be surprised how willing people in your industry will be to be a guest on your podcast. The podcast medium lends itself well to busy schedules because your guest can be on your podcast show from the comfort of any location that has an Internet connection. A typical podcast interview lasts between 20 and 60 minutes.

Posted in How-To, Podcasts | Tagged , , , , , , , , | 2 Comments

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Author: Bernie Borges

Bernie Borges is an author, speaker, blogger, podcaster and CEO of Find and Convert, an internet marketing agency. He is the founder of Career Central, an online community for career minded professionals seeking to improve their careers through social networking and personal branding strategies. Borges is speaking at Content Marketing World on September 8th on How Your Content Impacts Your Career and Your Brand. You can follow Bernie on Twitter @berniebay.

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Don’t Think Marketing. Think Relationship.

The quest for the right mix of content on a corporate site is the. . .  more

Posted in Creating Content, Developing a Strategy | Tagged , , | 5 Comments

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Author: Rahel Bailie

Rahel Anne Bailie is a content strategist with a skill set encompassing content management, business analysis, information architecture, and communications. She operates Intentional Design, helping clients analyze their business requirements and spectrum of content to get the right fit for their content development and management needs, and facilitates transitions to new business processes, content models, and technology implementations. Follow me on Twitter @rahelab.

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How to Avoid a Never-Ending Edit Cycle (The Dangers of “Just a Few More Changes”)

Meet Lou. Lou is a marketing manager for XYZ Corp. Lou receives new website. . .  more

Posted in How-To, Managing the Process | Tagged , , | 15 Comments

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Author: Chris Williams

Chris is a freelance Web writer and editor in the San Francisco Bay Area. Whenever a project or shiny object isn't distracting him, Chris blogs about Web writing, content marketing and (occasionally) SEO at blue-ferret.com. If you're in any creative industry, follow his heavily-satirical "Copywriter's Internal Monologue" tweet series at @blueferret.

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9 Ways to Get Your Blogging Mojo Back

Maintaining a successful business blog is easier when you have clarity and a plan.. . .  more

Posted in Blogging, Creating Content, Developing a Strategy, Getting Started, How-To | Tagged , , , | 4 Comments

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Author: Patsi Krakoff

Patsi Krakoff, Psy.D., aka The Blog Squad, is a psychologist who works as a content marketing specialist helping professionals create a strong Web presence to get found, get known, and get clients using blogs and social media. Her award-winning blog is at WritingontheWeb. She is author of ContentMarketingwithBlogs and ContentMarketingforOnlineProfits. You can follow her on Twitter at @Patsiblogsquad.

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How New Bloggers Can Easily Craft Remarkable About Pages

Is it possible that a tour guide can teach you a thing or two. . .  more

Posted in Blogging, Content Marketing Examples | Tagged , | 6 Comments

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Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and certified copywriter. He helps companies generate and nurture high quality leads through eNewsletters, blog articles and free special download reports. Tom has 25 years under his belt as an award-winning B2B filmmaker. He's produced hundreds of marketing-branding films and brings his street-level interviewing experience to every project. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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