Comments on: How to Find Content Ideas in Your Web Analytics Report

By: Dianna Huff

Dianna Huff — Thu, 01 Jul 2010 18:24:29 +0000

Mary, Chris, Sita, and B2B — I'm glad you found the article informative!

By: Sita Bhatt

Sita Bhatt — Thu, 01 Jul 2010 09:48:09 +0000

This is so timely and appropriate – thanks for sharing!

By: B2B Marketing Tools

B2B Marketing Tools — Thu, 01 Jul 2010 09:08:32 +0000

Nice way of approaching the social media for the marketing promotion…good work.keep sharing.

By: Chris Snell

Chris Snell — Thu, 01 Jul 2010 08:57:46 +0000

Thank you for this article. This is fantastic!

By: Mary

Mary — Thu, 01 Jul 2010 04:06:14 +0000

Great post, thank you. I'm a former print journalist now trying to navigate her way to a successful career as a corporate journalist/content marketer. This is a great idea!

By: Dianna Huff

Dianna Huff — Wed, 30 Jun 2010 19:52:28 +0000

@jesseluna — I agree about finding an abundance of gold in analytics.I have relied on Google Analytics for years now in terms of creating content as well as other marketing decisions. Don't know what I'd do without it!

@Laurie — Thank you for the wonderful suggestion about Google's Conversion University. I will check it out.

By: jesseluna

jesseluna — Wed, 30 Jun 2010 19:02:44 +0000

Nice post Dianna! There's so much gold in analytics it's overwhelming. I believe Ford motors actually uses search data to feed into its product development cycle. That's taking content creation to the extreme.

I did a blog post on visualizing keywords using Wordle.net. It's a great way for non-SEO folks to see what people are searching over to get to their sites. http://www.jpluna.com/wordpress/2010/05/05/a-po...

The drawback of the Wordle.net visualization technique is that it only displays keywords, not key phrases. The keyword phrases, as you show in your post, give a much better picture of what a user is looking for.

By: Laurie Dunlop

Laurie Dunlop — Wed, 30 Jun 2010 18:47:39 +0000

Studying keywords and search phrases is a wonderful suggestion. I recommend every content writer take the time to complete Google's Conversion University to gain a basic understand of Analytics. In addition to keywords, a writer can analyze what pages work best on a site and focus a series of blogs around that specific topic.

Laurie

By: Mal Gordon

Mal Gordon — Wed, 30 Jun 2010 17:25:23 +0000

What a fantastic article, thanks for sharing. Some of the search terms people have used to find some of my content never ceases to surprise and amuse me.

By: Dianna Huff

Dianna Huff — Wed, 30 Jun 2010 13:15:48 +0000

Mal,

Thanks for the nice words. And I agree, I am continually amazed (and amused) at what I find in my Web analytics reports.