Monthly Archives: July 2010

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Author: Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

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Author: Doug Kessler

Doug Kessler is co-founder and creative director of Velocity, the London-based B2B marketing agency. He helps clients tell great stories, then drive those stories into the market using content marketing. Doug wrote Velocity's 'Content Marketing Workbook' and 'The B2B Marketing Manifesto'. You can follow Doug on Twitter at @dougkessler.

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Author: Andrew Davis

Chief Strategy Officer, Co-Founder, Tippingpoint Labs Andrew founded Tippingpoint Labs with journalist James Cosco. Since then, he’s spent countless hours exploring the online universe and building a methodological approach to developing digital strategies that drive revenue or reduce costs. Follow me on Twitter @TPLDrew.

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Author: CB Whittemore

C.B. Whittemore, chief simplifier of Simple Marketing Now LLC, has been immersed socially and digitally since 2006 when she launched her first blog – Flooring The Consumer. She practices fierce content marketing via the Simple Marketing Blog, a Junta42 Top Content Marketing Blog. C.B. obtained an MBA in Marketing from Columbia Business School and a BA in Art History from Smith College. Follow her on Twitter @cbwhittemore.

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Author: Brian Massey

Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. “Conversion” is the process of converting Web traffic to leads and sales, and his practice, Conversion Sciences, brings these disciplines to businesses of all sizes. Brian is a dynamic speaker, presenting before corporations, universities, and at national conferences. He is the author of the The Conversion Scientist, and is a columnist for ClickZ.com and Search Engine Land. Follow me on Twitter @bmassey.

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Author: Chiqui Cartagena

Chiqui Cartagena is the SVP of Multicultural Marketing at Story Worldwide (a sponsor of the Content Marketing Institute). She is also the author of Latino Boom! Everything You Need to Know about the US Hispanic Market (Random House, 2005) Follow Chiqui on Twitter @chiquicartagena.

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Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and certified copywriter. He helps companies generate and nurture high quality leads through eNewsletters, blog articles and free special download reports. Tom has 25 years under his belt as an award-winning B2B filmmaker. He's produced hundreds of marketing-branding films and brings his street-level interviewing experience to every project. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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Author: Jeremy Victor

Jeremy Victor is the president and founder of Make Good Media, a B2B social media and content marketing company. The firm consults businesses on social media, content marketing strategy, and content creation with the core outcome being to develop a compelling story that will attract and influence today’s B2B buyers. Jeremy also serves as Editor In Chief of B2Bbloggers.com (@B2Bbloggers), the online magazine shaping the future of B2B marketing. You can follow him on Twitter @jeremyvictor.

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Author: Russ Henneberry

Russ Henneberry writes and speaks about content marketing and how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well-placed dollars. You can read his daily blog or follow him on Twitter @RussHenneberry.

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Author: Kevin Lund

Kevin Lund is President and Founder of T3 Publishing, a financial content strategy and publishing firm, specializing in bridging the marketing needs of businesses with the information needs of their customers. T3 Publishing is a leader in the content revolution taking place, and Kevin is passionate about helping companies use conversation —written or verbal—as a means for driving behavior. You can follow him on Twitter @optionjockey.

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