I hope that helps.

Thanks again for your comment.

Best,
CB

I hope that helps.

Thanks again for your comment.

Best,
CB

CB- what are your tips on getting good results with free press release companies? Our releases seem to get buried with non newsworthy releases on free sites….diet pills, sales etc.Grr.

CB- what are your tips on getting good results with free press release companies? Our releases seem to get buried with non newsworthy releases on free sites….diet pills, sales etc.Grr.

Best,
CB

I do love how each keyword/topic focused platform generates such unique dynamics – for conversation, interaction, and subscription – which you are noticing. I'd love to hear more about your experiments – especially re: wikis and Delicious and how you leverage one source of content vs. the other to help 'merchandise' and spread the word.

Thanks for broadening the content merchandising horizon for us!

Best,
CB

Thanks for commenting.

Best,
CB

I enjoyed how the examples from your merchandising days illustrate how no one marketing element can exist in a void, and how we can take the same approach in our content strategy.

I was not familiar with Joe Pulizzi's “3 and 3″ method, but I have been instinctively sharing my content across several platforms. Your examples help me think of other ways I can repurpose, share, and leverage the work I've already created.

I thought your Social Media Series: Bridging New & Old series was an especially valuable way to share valuable content across several platforms.

Not only did you host the series (which I know about because I was fortunate enough to contribute to) at your blog, but you compiled key nuggets from the series in The Social Media Wisdom e-book, (http://simplemarketingnow.com/uploads/SocMediaC…),
which you announced via press release.

What a perfect illustration of the 3 and 3 method and of social media sharing, in action.

As for myself, I am a content curator by nature, and I'm experimenting with having simultaneous Twitter accounts, focused on different keywords, with long-term plans for related blogs, Delicious accounts, and wiki sites, on my different special interets.

I'm finding that some of my various accounts are starting to cross-germinate (with folks following me at more than one place), but by segmenting my interests, I'm also able to identify and forge closer relationships, with a more targetted and intimate circle. Through the various accounts, I get the benefits of depth and breadth, at the same time (that's the idea I anyway)…

We'll have to see how this experiment at leveraging content works out.

Thanks, in the meantime, for giving me so many additional tips and ways to start getting more from my content. You're a wonderful mentor.

Peg

I think we could also say, that when possible, it's important to see if there are ways to make our content actually morph into our actual merchandise – information we can sell.

Many advanced info-marketers use the same core content to create a funnel of products from low end ones (like ebooks) to high-end ones (like conferences or coaching).

The ideal situation would be for content marketers to dream/imagine how to create content to market their business, product or service, but which also has enough value in and of itself to be be sold.

That way they can actually make a small (or large) profit while promoting their business. It reminds me of what Jay Conrad Levinson said..

He said basically that he made something like $35,000 (or a similar small amount) from all of his “Guerilla Marketing” book advances, but he's made millions because of the exposure those books have brought him.

Those books are in a sense his content marketing.