Monthly Archives: August 2010
When someone decides to become a customer, it’s your handshake moment to welcome them. . . more
Author: Kevin Lund and Eileen Sutton
A content strategist and publisher, Kevin Lund is a principal with T3 Publishing. A financial copywriter and brand consultant, Eileen Sutton is the principal of Sutton Creative. Together, Kevin and Eileen help leading financial firms develop smart, user-friendly content so their customers think more kindly about gigantic financial brands.
Other posts by Kevin Lund and Eileen Sutton
Author: Brian Massey
Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. “Conversion” is the process of converting Web traffic to leads and sales, and his practice, Conversion Sciences, brings these disciplines to businesses of all sizes. Brian is a dynamic speaker, presenting before corporations, universities, and at national conferences. He is the author of the The Conversion Scientist, and is a columnist for ClickZ.com and Search Engine Land. Follow me on Twitter @bmassey.
Other posts by Brian Massey
No one knows your audience better than you. You also know how time-consuming it. . . more
Posted in Content Ideas, Creating Content, How-To, Managing the Process | Tagged Blogging, Content Creation, Content Ideas, Content Marketing Process, Content Marketing Team, Editorial Calendar, Facebook, Outsourcing, Social Media, Twitter
Author: Britta Alexander
Britta Alexander is a principal and co-founder of Eat Media, a content-focused creative agency located in the New York City metro area. Before launching Eat Media, Britta worked in Manhattan as an advertising creative and later as a literary agent. She holds a Master of Fine Arts in Writing, a degree she actually uses on a daily basis. You can follow her at @brittaalexander or read more of her posts on the Eat Media blog.
Other posts by Britta Alexander
Author: Angela Vannucci
Angela Vannucci is the owner of Execution Matters, a project management firm for content marketers.
Angela has a passion for well-organized and well-executed projects and has been helping clients achieve their content marketing goals for over 17 years. You can connect with her on LinkedIn.
Other posts by Angela Vannucci
Author: Dianna Huff
A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.
Other posts by Dianna Huff
Content marketing is hot! Companies everywhere are exploring how they can adopt content marketing. . . more
Posted in Getting Started, How-To, Managing the Process | Tagged Branding, Content Marketing Strategy, Facebook, Getting Started, How-To, Justification, linkedin, Social Media, Twitter
Author: Nate Riggs
Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.
Other posts by Nate Riggs
In my last CMI post, I shared some details on my firm’s content marketing. . . more
Posted in Blogging, Content Distribution, Content Marketing Case Studies, Social Media | Tagged Blogging, Buyer Persona, Content Distribution, Content Marketing Strategy, Editorial Calendar, eNewsletter, Facebook, linkedin, SEO, Social Media, Twitter
Author: Amanda Maksymiw
Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.
Other posts by Amanda Maksymiw
Over the last few years there have been some excellent examples of content marketing. . . more
Posted in Content Marketing Checklists, Creating Content, Getting Started, How-To | Tagged Blogging, Branding, Content Creation, Getting Started, Interviews, Social Media, Video, White paper
Author: John Bottom
After River Phoenix's dad, the second most significant John Bottom on the web. (check it out if you don't believe me.) That's not counting John Bottom, the insolvency lawyer in British Columbia. Or John Bottom of Lincoln
who, according to judicial records, was indicted in 1767 for the theft of 32 pounds weight of raisins. We're a distinguished bunch, we Bottoms, and I just happen to be the side of the family that works in B2B marketing. I do it because I like it and have been fairly successful in helping clients plan and implement content marketing strategies that brings them results. And it pays better than stealing raisins. You can follow me on Twitter @basebot.
Other posts by John Bottom
Branded Words: How Do You Talk to Customers “After the Sale”?
When someone decides to become a customer, it’s your handshake moment to welcome them. . . more