Monthly Archives: September 2010
Author: Dianna Huff
A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.
Other posts by Dianna Huff
Contrary to current thinking, the press release is alive and supports marketing and communications. . . more
Author: Heidi Cohen
Heidi Cohen is an actionable marketing expert. As president of Riverside Marketing Strategies, Heidi works with online media companies and e-tailers to increase profitability with innovative marketing programs based on solid analytics. During the course of 20 years, Heidi has obtained deep experience in direct and digital marketing across a broad array of products including soft goods, financials services, entertainment, media entities and crafts-oriented goods. Heidi shares her actionable marketing insights on her blog. Find Heidi Cohen online at Twitter @heidicohen, LinkedIn and Facebook.
Other posts by Heidi Cohen
When we think of mobile and content these days, the conversation usually goes to. . . more
Posted in Creating Content, How-To | Tagged Blogging, Content Curation, Content Marketing Process, Content Marketing Tools, Email Marketing, How-To, Microsites, Mobile, Twitter, Web Content
Author: Nate Riggs
Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.
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Author: Sarah Mitchell
Sarah Mitchell is Director – Site Content at AMMA www.miningoilandgasjobs.com. She is responsible for developing content marketing and community engagement strategies designed to attract jobseekers to the Australian resource industry. Sarah lives in Western Australia and frequently speaks on topics related to Content Marketing and Social Media. She's also the Australian editor for Chief Content Officer magazine. Follow her on Twitter: @globalcopywrite.
Other posts by Sarah Mitchell
If you think a FAQ page is where readers find handy information about their. . . more
Author: Rahel Bailie
Rahel Anne Bailie is a content strategist with a skill set encompassing content management, business analysis, information architecture, and communications. She operates Intentional Design, helping clients analyze their business requirements and spectrum of content to get the right fit for their content development and management needs, and facilitates transitions to new business processes, content models, and technology implementations. Follow me on Twitter @rahelab.
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Author: Jennifer Watson
As a writer, product developer and marketing director in healthcare and HR services for close to 20 years, Jennifer Watson only recently realized that what she’s been doing is called “content marketing.” She founded Context Communications to help B2B professional services firms have clear, compelling, intelligent conversations with their employees and markets using content marketing strategies.
Other posts by Jennifer Watson
When we first launched the Content Marketing Institute in May 2010, we were certain. . . more
Look to Your Customers for Fresh Content Ideas
At a recent presentation I gave, a gentleman in the audience asked how he. . . more