Monthly Archives: October 2010

Content Marketing with Blogs: Guidelines to Save You Time and Get Better Results

Are you blogging but are struggling with getting ideas, keeping up with writing or. . .  more

Posted in Blogging, How-To | Tagged | 4 Comments

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Author: Patsi Krakoff

Patsi Krakoff, Psy.D., aka The Blog Squad, is a psychologist who works as a content marketing specialist helping professionals create a strong Web presence to get found, get known, and get clients using blogs and social media. Her award-winning blog is at WritingontheWeb. She is author of ContentMarketingwithBlogs and ContentMarketingforOnlineProfits. You can follow her on Twitter at @Patsiblogsquad.

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5 Simple Steps To Using Yammer for Content Marketing Team Collaboration

Content marketing can take a good deal of collaboration and teamwork. And, oftentimes,  getting. . .  more

Posted in Content Marketing Case Studies, Content Marketing Tools, How-To | Tagged , , , , , , | 11 Comments

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Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

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How to Curate Content for an Aggregated Content Site

OpenView Labs, my firm’s new content site, was launched last month. The site includes. . .  more

Posted in Content Marketing Case Studies, How-To, Web Content | Tagged , , , , | 3 Comments

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Author: Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

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13 Examples of Content that Engages

With the help of our CMI contributors, we’re tackling how to make content more. . .  more

Posted in Content Marketing Examples, Creating Content | Tagged , , , , , | 4 Comments

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Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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7 Ways to Get More Value From Your eNewsletter

Email marketing is one of the most popular and effective ways for businesses to. . .  more

Posted in Content Marketing Case Studies, Content Marketing Examples, Email Newsletters, How-To | Tagged , , , , , , , | 6 Comments

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Author: Sarah Mitchell

Sarah Mitchell is Director – Site Content at AMMA www.miningoilandgasjobs.com. She is responsible for developing content marketing and community engagement strategies designed to attract jobseekers to the Australian resource industry. Sarah lives in Western Australia and frequently speaks on topics related to Content Marketing and Social Media. She's also the Australian editor for Chief Content Officer magazine. Follow her on Twitter: @globalcopywrite.

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CMI Launches International Content Marketing Event

I first used the term content marketing in 2001 with a group of business-to-business. . .  more

Posted in Company News, Content Marketing World | Tagged , , | 7 Comments

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Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute and Junta42, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

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Every Picture Tells A Story: Tips to Build Graphics, Illustrations and Charts to Enhance Content

Every writer, editor and art designer knows (or should know) that the odds of. . .  more

Posted in Content Design, How-To | Tagged , , , , , | 5 Comments

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Author: Tom Halligan

Tom Halligan is a custom content consultant and writer. He is a former Editorial Director, Editor-in-Chief, Web Director and Conference Chair for multiple associations, consumer, B2B publishers, and custom-publishing/content providers. He has worked for Thomas Publishing, Penton Media, Ziff Davis Media, The Magazine Group and GLC.

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How to Use the Social Web For Content Marketing (It’s About More Than Creating Content)

There is often talk about the connection between content and social media, and I. . .  more

Posted in How-To, Social Media | Tagged , , , , | Leave a comment

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Author: Mark Schaefer

Mark Schaefer is a marketing consultant, college educator and author who blogs at {grow}. You can follow him on Twitter @markwschaefer.

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Content Marketing Metrics for Newbies: 28 Content-Related Measures to Track

When it comes to metrics, many marketers will first monitor whatever is easiest to. . .  more

Posted in Content Marketing Checklists, How-To, Measuring Success | Tagged , , , , , | 6 Comments

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Author: Heidi Cohen

Heidi Cohen is an actionable marketing expert. As president of Riverside Marketing Strategies, Heidi works with online media companies and e-tailers to increase profitability with innovative marketing programs based on solid analytics. During the course of 20 years, Heidi has obtained deep experience in direct and digital marketing across a broad array of products including soft goods, financials services, entertainment, media entities and crafts-oriented goods. Heidi shares her actionable marketing insights on her blog. Find Heidi Cohen online at Twitter @heidicohen, LinkedIn and Facebook.

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More Than 20 Tools to Measure Content Engagement

With the help of our CMI contributors, we’re tackling how to make content more. . .  more

Posted in Content Marketing Tools, How-To, Measuring Success | Tagged , , , , , , , , , | 12 Comments

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Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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