Monthly Archives: November 2010

How to Find Internal Allies for Content Marketing

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our. . .  more

Posted in How-To, Managing the Process | Tagged , , , | 1 Comment

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by

Moving Toward User Engagement Strategy Teams

With digital communications, social media, content strategy, content marketing and decentralized publishing, the world. . .  more

Posted in How-To, Managing the Process | Tagged , | 3 Comments

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Ahava Leibtag

Based in the Washington, D.C. metropolitan area, Ahava Leibtag is a Web content strategist and writer. She leads AHA Media Group, a Web and content consulting firm, and authors the blog Online it ALL Matters. She thinks 60 words is way too few to communicate why she’s interesting. You can connect with Ahava on Twitter at @ahaval.

Other posts by

Content Marketing Using Facebook

Content marketing using Facebook remains shockingly bad. Everyone uses light switches. Yet, thankfully, not. . .  more

Posted in How-To, Social Media | Tagged , , , | 15 Comments

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Katie McCaskey

Katie McCaskey is Content Director of SixEstate, a content marketing firm powered by professional journalists and editors in New York City. Connect on Google+ or follow her on Twitter @KatieMcCaskey.

Other posts by

30 Content Marketing Commandments to Live By

At the end of last year, I published 30 content marketing truths that I. . .  more

Posted in Getting Started, How-To | Tagged , | 7 Comments

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute and Junta42, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

Other posts by

9 Must-Have Elements for Company Blogs

Congratulations, your company has decided to start a blog and you’ve been appointed to. . .  more

Posted in Blogging, How-To | Tagged , , , | 5 Comments

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Heidi Cohen

Heidi Cohen is an actionable marketing expert. As president of Riverside Marketing Strategies, Heidi works with online media companies and e-tailers to increase profitability with innovative marketing programs based on solid analytics. During the course of 20 years, Heidi has obtained deep experience in direct and digital marketing across a broad array of products including soft goods, financials services, entertainment, media entities and crafts-oriented goods. Heidi shares her actionable marketing insights on her blog. Find Heidi Cohen online at Twitter @heidicohen, LinkedIn and Facebook.

Other posts by

How to Measure and Present the Effectiveness of Your Content Marketing Program

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our. . .  more

Posted in Getting Started, How-To, Measuring Success | Tagged , , , , , , | Leave a comment

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by

Framework for Productive Online Customer Conversations

We’re nearing the end of 2010, and I think the buzz around content marketing. . .  more

Posted in Content Marketing Case Studies, How-To | Tagged , , , , , | Leave a comment

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

Other posts by

How to Use Micro-Content in Your Marketing Strategy

Are you interested in content marketing but are starved for time and resources? My. . .  more

Posted in Creating Content, Getting Started, How-To | Tagged , , , , , , , | 9 Comments

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Mark Schaefer

Mark Schaefer is a marketing consultant, college educator and author who blogs at {grow}. You can follow him on Twitter @markwschaefer.

Other posts by

How to Optimize Your Online Content (Without Being an SEO Wizard)

Hey, I’m no mechanic. But here’s one thing I know for sure. A car. . .  more

Posted in Content Marketing Tools, How-To, SEO | Tagged , , , , , | 4 Comments

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and certified copywriter. He helps companies generate and nurture high quality leads through eNewsletters, blog articles and free special download reports. Tom has 25 years under his belt as an award-winning B2B filmmaker. He's produced hundreds of marketing-branding films and brings his street-level interviewing experience to every project. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

Other posts by

The Mathematics of Content Marketing

When it comes to content marketing, producing enough content to engage prospects throughout the. . .  more

Posted in Content Marketing Examples, Creating Content, eBooks, How-To, Repurposing Content, White Papers | Tagged , , , , , , , | 3 Comments

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Stephanie Tilton

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads, and advances the buying cycle. You can follow her on Twitter @StephanieTilton or read more of her posts on Savvy B2B Marketing.

Other posts by

  • Subscribe

    Join Over 25,OOO of Your Peers!

    Get daily articles and news delivered to your email inbox and get CMI's exclusive ebook FREE. Ultimate Ebook 100 Content Marketing Examples.

    *
  • Subscribe to CCO
  • Connect With Us

    Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
  •  
  • Search by Topic