Monthly Archives: December 2010

How to Develop a Microsite: 5 Examples to Get You Started

By Joe Pulizzi | Published: December 31, 2010

A popular way to present content is through a microsite. As described in the. . . more

Posted in Content Marketing Examples, How-To, Microsites | Tagged Web Content | 7 Comments

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute and Junta42, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

Other posts by Joe Pulizzi

Want to Give Your Users Something Different? Try Interactive Online Tools

By Michele Linn | Published: December 30, 2010

Oftentimes, great content isn’t just words – or even pictures. Instead, consider interactive online. . . more

Posted in Content Marketing Examples, Creating Content, How-To | Tagged Online Tools, Samples | 3 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by Michele Linn

6 Videos to Inspire Content Marketers

By Michele Linn | Published: December 29, 2010

Videos are taking on steam in the content marketing world. According to research from. . . more

Posted in Content Marketing Examples, Video | Tagged Design, Samples, Video | Leave a comment

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by Michele Linn

Want to Incorporate Design into Your Content? Check Out These Infographics

By Michele Linn | Published: December 28, 2010

As readers’ attention spans become shorter, visuals becoming increasingly important. Sometimes the best content. . . more

Posted in Content Marketing Examples, Infographics, Social Media | Tagged Design, Samples | 2 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by Michele Linn

Using eNewsletters in Your Content Marketing? Ideas for the New Year

By Michele Linn | Published: December 27, 2010

Continuing our series on content marketing examples, we head next to eNewsletters. They are. . . more

Posted in Content Marketing Examples, Email Newsletters | Tagged Blogging, Sample | 2 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by Michele Linn

Are You Blogging for Business? See What These 3 Blogs Do Well

By Michele Linn | Published: December 24, 2010

Blogging is a staple of content marketing – and one of the few content. . . more

Posted in Blogging, Content Marketing Examples | Tagged Blogging, Samples | 1 Comment

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by Michele Linn

Content Marketing eBooks: 8 Examples that Work

By Michele Linn | Published: December 23, 2010

People learn about content marketing in different ways, and sometimes the best way to. . . more

Posted in Content Marketing Examples, eBooks | Tagged eBooks, Samples | 3 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by Michele Linn

100+ Content Marketing & Social Media Predictions for 2011

By Joe Pulizzi | Published: December 22, 2010

What started as something small has grown into a rather large predictions party. We. . . more

Posted in eBooks, How-To, Social Media | Tagged Social Media | 7 Comments

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute and Junta42, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

Other posts by Joe Pulizzi

The How-to of Content Marketing: 10 Posts to Get You Started

By Michele Linn | Published: December 21, 2010

One of the things I love about my job as the editor of this. . . more

Posted in Getting Started, How-To | Tagged How-To | 1 Comment

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by Michele Linn

A Content Marketing Mission Statement: The Ultimate Competitive Advantage?

By Joe Pulizzi | Published: December 20, 2010

As you read this piece, think of Jerry McGuire and his mission statement. I have. . . more

Posted in How-To, Web Content | Tagged Facebook, Mission Statement | 8 Comments

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute and Junta42, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

Other posts by Joe Pulizzi

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