Monthly Archives: January 2011

3 Tips for Content Marketing in Foreign Languages

Every year, the web becomes more multilingual. From 2000 to 2008, Web use among. . .  more

Posted in How-To, Localization | Tagged , | 1 Comment

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Author: Christian Arno

Christian Arno is the founder of global translation agency Lingo24, experts in foreign language internet marketing. Launched in 2001, Lingo24 now has over 130 employees spanning four continents and clients in over sixty countries. In the past twelve months, they have translated over sixty million words for businesses in every industry sector. Follow Lingo24 on Twitter @Lingo24.

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7 Things to Cross Off Your Content Marketing To-Do List

There’s one universal thing shared by all content marketers: We don’t have enough time. . .  more

Posted in How-To, Quick Ideas | Tagged | 15 Comments

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Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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How to Resolve a Key Disconnect for Manufacturing Marketers

B2B Content Marketing 2010 - Manufacturing Report

As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an. . .  more

Posted in Content Marketing Research, Creating Content, How-To, SEO | Tagged , , , | Leave a comment

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Author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.

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4 Lessons Learned from a 6-Week Email Marketing Case Study

Email marketing. Some folks will tell you it’s dead.  Others steer clear of it. . .  more

Posted in Content Marketing Case Studies, Email Newsletters | Tagged , | 10 Comments

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Author: David Huffman

Dave Huffman is the Content Webmaster for Deaconess Health System in Evansville, Indiana. He is also the author of TheIndieLaunchPad.com where he blogs all things small business, from content marketing to creative strategies. You can follow him at Twitter @davemhuffman.

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How a 50-Year-Old Consumer Brand Engages Their Audience on Facebook

I recently wrote a blog about creating a social media conversation calendar and was. . .  more

Posted in Creating Content, How-To, Social Media | 7 Comments

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Author: Debbie Williams

As co-founder of SPROUT Content, Debbie Williams is passionate about developing strategic, creative content that eloquently captures the spirit and emotion of brands through words. After more than 10 years of copywriting and creative marketing experience for global beauty brands and consumer goods companies, she now knows that content marketing is what she’s been doing all along. Follow her on Twitter @sproutcontent.

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Why Traditional Content Audits Aren’t Enough

I had the strangest thing happen to me last week.  I was talking to. . .  more

Posted in Developing a Strategy, How-To | Tagged , | 7 Comments

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Author: Ahava Leibtag

Based in the Washington, D.C. metropolitan area, Ahava Leibtag is a Web content strategist and writer. She leads AHA Media Group, a Web and content consulting firm, and authors the blog Online it ALL Matters. She thinks 60 words is way too few to communicate why she’s interesting. You can connect with Ahava on Twitter at @ahaval.

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The WHO, WHAT, WHERE, WHY and HOW of Editorial Content Strategy

If you were an architect building a house, wouldn’t you pin down a few. . .  more

Posted in Content Marketing Checklists, Creating Content, How-To, Managing the Process | Tagged , , | 13 Comments

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Author: Debbie Williams

As co-founder of SPROUT Content, Debbie Williams is passionate about developing strategic, creative content that eloquently captures the spirit and emotion of brands through words. After more than 10 years of copywriting and creative marketing experience for global beauty brands and consumer goods companies, she now knows that content marketing is what she’s been doing all along. Follow her on Twitter @sproutcontent.

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How B2B Marketers Can Raise the Effectiveness of Their Content

B2B Content Marketing 2010 - Computing and Software Report

The Content Marketing Institute just released the B2B Content Marketing 2010: Computing Software Industry Report, representing the experiences of 121 computing/software firms, mainly in the small- and mid-size business category.

Posted in Content Marketing Research, Creating Content, How-To, Understanding Your Audience | Tagged , , , , | 1 Comment

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Author: Stephanie Tilton

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads, and advances the buying cycle. You can follow her on Twitter @StephanieTilton or read more of her posts on Savvy B2B Marketing.

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Transcripts for Content Marketing: Are You Ignoring These 3 Hidden Benefits?

Did you ever play with invisible ink as a kid? If you did, you. . .  more

Posted in Creating Content, How-To, Managing the Process, Quick Ideas | Tagged , , , | 10 Comments

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Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and certified copywriter. He helps companies generate and nurture high quality leads through eNewsletters, blog articles and free special download reports. Tom has 25 years under his belt as an award-winning B2B filmmaker. He's produced hundreds of marketing-branding films and brings his street-level interviewing experience to every project. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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Chief Content Officer Magazine Launches in Print and Digital

NOTE: Chief Content Officer magazine is completely free while we are in beta.  Get. . .  more

Posted in Chief Content Officer Blog Posts, Company News, How-To | Tagged , , , , | 13 Comments

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Author: Clare McDermott

Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.

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