Monthly Archives: March 2011
Author: Barbra Gago
Barbra Gago is the Director of Demand Gen Strategy at LeftBrain DGA. She's expert at developing buyer 2.0 personas, mapping content that engages buyers throughout their buying process, developing social media strategies that drive revenue, and using marketing automation for compelling lead nurturing and effective lead scoring. You can follow her on Twitter @BarbraGago.
Other posts by Barbra Gago
Author: Heidi Cohen
Heidi Cohen is an actionable marketing expert. As president of Riverside Marketing Strategies, Heidi works with online media companies and e-tailers to increase profitability with innovative marketing programs based on solid analytics. During the course of 20 years, Heidi has obtained deep experience in direct and digital marketing across a broad array of products including soft goods, financials services, entertainment, media entities and crafts-oriented goods. Heidi shares her actionable marketing insights on her blog. Find Heidi Cohen online at Twitter @heidicohen, LinkedIn and Facebook.
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Author: Clare McDermott
Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.
Other posts by Clare McDermott
Think all video interviews go smoothly? Think again. If interviews are part of your. . . more
Posted in How-To, Video | Tagged How-To, Video
Author: Thomas Clifford
Thomas Clifford is a B2B content marketing writer and certified copywriter. He helps companies generate and nurture high quality leads through eNewsletters, blog articles and free special download reports.
Tom has 25 years under his belt as an award-winning B2B filmmaker. He's produced hundreds of marketing-branding films and brings his street-level interviewing experience to every project.
Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com.
You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies.
His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.
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Author: David Huffman
Dave Huffman is the Content Webmaster for Deaconess Health System in Evansville, Indiana. He is also the author of TheIndieLaunchPad.com where he blogs all things small business, from content marketing to creative strategies. You can follow him at Twitter @davemhuffman.
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Author: Dianna Huff
A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.
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Author: Barbra Gago
Barbra Gago is the Director of Demand Gen Strategy at LeftBrain DGA. She's expert at developing buyer 2.0 personas, mapping content that engages buyers throughout their buying process, developing social media strategies that drive revenue, and using marketing automation for compelling lead nurturing and effective lead scoring. You can follow her on Twitter @BarbraGago.
Other posts by Barbra Gago
Author: Ahava Leibtag
Based in the Washington, D.C. metropolitan area, Ahava Leibtag is a Web content strategist and writer. She leads AHA Media Group, a Web and content consulting firm, and authors the blog Online it ALL Matters. She thinks 60 words is way too few to communicate why she’s interesting. You can connect with Ahava on Twitter at @ahaval.
Other posts by Ahava Leibtag
How Do Your Buyers Consume Content? Ask These 20 Questions
Great content marketing starts with one thing: understanding your audience, whether it’s a prospect. . . more