Monthly Archives: April 2011
Author: Katie McCaskey
Katie McCaskey is Content Director of SixEstate, a content marketing firm powered by professional journalists and editors in New York City. Connect on Google+ or follow her on Twitter @KatieMcCaskey.
Other posts by Katie McCaskey
Author: Thomas Clifford
Thomas Clifford is a B2B content marketing writer and certified copywriter. He helps companies generate and nurture high quality leads through eNewsletters, blog articles and free special download reports.
Tom has 25 years under his belt as an award-winning B2B filmmaker. He's produced hundreds of marketing-branding films and brings his street-level interviewing experience to every project.
Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com.
You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies.
His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.
Other posts by Thomas Clifford
Author: Heidi Cohen
Heidi Cohen is an actionable marketing expert. As president of Riverside Marketing Strategies, Heidi works with online media companies and e-tailers to increase profitability with innovative marketing programs based on solid analytics. During the course of 20 years, Heidi has obtained deep experience in direct and digital marketing across a broad array of products including soft goods, financials services, entertainment, media entities and crafts-oriented goods. Heidi shares her actionable marketing insights on her blog. Find Heidi Cohen online at Twitter @heidicohen, LinkedIn and Facebook.
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Author: Keith Luscher
Keith F. Luscher is author of the book Prospect & Flourish and practiced content marketing for twenty years as a creative director and a management consultant. He has advised producers in financial services on issues related to marketing and prospecting, and developed ground-breaking educational curriculum for the insurance industry. In addition, Luscher is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing. You can follow him on Twitter @KeithLuscher.
Other posts by Keith Luscher
One of the biggest challenges for content marketers is tying their activities to return. . . more
Posted in How-To | Tagged How-To
Author: Sandra Zoratti
Sandra Zoratti is Vice President, Global Marketing Solutions at InfoPrint Solutions, a Ricoh company (and a sponsor of the Content Marketing Institute). She is responsible for its transformation from a pure hardware centric company into a communications-based solutions business. She is directly responsible for InfoPrint’s overall solution strategy, marketing, sales, integrated portfolio development as well as data-analytics and multi-channel communication technologies.
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Author: Barbra Gago
Barbra Gago is the Director of Demand Gen Strategy at LeftBrain DGA. She's expert at developing buyer 2.0 personas, mapping content that engages buyers throughout their buying process, developing social media strategies that drive revenue, and using marketing automation for compelling lead nurturing and effective lead scoring. You can follow her on Twitter @BarbraGago.
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Author: Manya Chylinski
Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.
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Author: Constance Semler
American and Canadian, Constance Semler is a content strategist and content marketing consultant in Toronto. At Constance Semler Content and Strategy, she helps people in all types of organizations do more with content. Drawing on her experience in marketing, new product development, and product management, she asks lots of great questions and listens intently. Connect with Constance on Twitter: @consemler.
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Author: Scott Frangos
Scott Frangos (see G+), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Developer and Optimizer for CMI, and works on a variety of related projects as Founder, Chief Optimizer and Strategist at WebDirexion.com. He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, speaks on Content Marketing with G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind the popular Max-Ref Content Marketing Widgets plugin for WordPress. Link up with Scott at ScottLinkedIn.com.
Other posts by Scott Frangos
Diving into Content Marketing: How Dive Rite Engages its Prospects
Scuba divers everywhere remember that first breath underwater. If you’ve never experienced it, the. . . more