Monthly Archives: June 2011
Author: Tracy Gold
Tracy Gold is a Marketing and Content Associate at Right Source Marketing, a content marketing and marketing strategy firm. Please don’t hesitate to drop Tracy a comment on this post, and for more like this, follow me on Twitter @tracycgold or check out the Marketing Trenches blog.
For a full take on content marketing best practices from the Right Source Marketing team, check out our webinar on magnetizing your content.
Other posts by Tracy Gold
Author: Heidi Cohen
Heidi Cohen is an actionable marketing expert. As president of Riverside Marketing Strategies, Heidi works with online media companies and e-tailers to increase profitability with innovative marketing programs based on solid analytics. During the course of 20 years, Heidi has obtained deep experience in direct and digital marketing across a broad array of products including soft goods, financials services, entertainment, media entities and crafts-oriented goods. Heidi shares her actionable marketing insights on her blog. Find Heidi Cohen online at Twitter @heidicohen, LinkedIn and Facebook.
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Author: Joe Chernov
Joe is the VP of Content Marketing for Eloqua, a revenue performance management company. He also co-chairs the Word of Mouth Marketing Association’s ethics panel. One of the industry’s most award-winning content marketers, Joe is responsible for creating, distributing and measuring Eloqua’s market-facing content, such as infographics, playbooks and videos. You can follow Joe on Twitter @jchernov
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As WordPress continues to dominate the blogging world, I thought it would be helpful. . . more
Author: Patricia Redsicker
Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.
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Author: Tom Pisello
Tom Pisello, the ROI guy, has built his 25-year career helping companies to get more business value from their IT and business investments. Tom’s latest endeavor, Alinean (a CMI benefactor), was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. You can read Tom's blog, see related research and best practices or follow him on Twitter @tpisello.
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Author: Nate Riggs
Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.
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Author: Clare McDermott
Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.
Other posts by Clare McDermott
10 Ways to Write Like a Content Marketing Jedi
All content marketers can learn from what Yoda said to a young Anakin Skywalker:. . . more