Monthly Archives: July 2011

How to Incorporate Influencers into Content Marketing

Chances are if you are reading the CMI blog, you are already executing against. . .  more

Posted in Content Distribution, How-To | Tagged , , , , , , | 12 Comments

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Author: Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

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How Writing Better Emails Makes You a Better Content Marketer

Improving your skills in email communications improves your content marketing efforts, and vice versa,. . .  more

Posted in Creating Content, How-To | Tagged , , , | 2 Comments

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Author: Tracy Gold

Tracy Gold is a Marketing and Content Associate at Right Source Marketing, a content marketing and marketing strategy firm. Please don’t hesitate to drop Tracy a comment on this post, and for more like this, follow me on Twitter @tracycgold or check out the Marketing Trenches blog. For a full take on content marketing best practices from the Right Source Marketing team, check out our webinar on magnetizing your content.

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6 Things to Know About Using QR Codes in Content Marketing

In 2010, we started to talk about QR codes … a little. This year, QR. . .  more

Posted in Content Distribution, Content Marketing Case Studies, Editor's Recommendation, How-To, Social Media | Tagged , , , | 36 Comments

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Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

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A Template for Killer Website Content

Over the years of developing websites for clients, I’ve learned that the age-old adage,. . .  more

Posted in Content Marketing Templates, Creating Content, Editor's Recommendation, How-To, Quick Ideas, Web Content | Tagged , , , | 9 Comments

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Author: Brody Dorland

Brody is an online marketing consultant, blogger, podcaster, and co-creator of DivvyHQ, a cloud-based editorial calendar application that helps you manage your content, ideas, editorial teams and production schedules all in one place. Follow Brody on Twitter @brodydorland.

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13 Ways to Make Your B2B Resource Center Rock

Content marketers create and accumulate a lot of industry information. But one of the. . .  more

Posted in Content Marketing Case Studies, How-To, Web Content, White Papers | Tagged , , , , , , , , | 16 Comments

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Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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Crossing the Content Chasm

There’s a new buzz phrase that’s gaining popularity as content marketing is embraced by. . .  more

Posted in Developing a Strategy, How-To, Repurposing Content, Social Media, Understanding Your Audience, White Papers | Tagged , , , , , , , , | 7 Comments

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Author: Bob Leonard

Bob Leonard is the Managing Consultant at acSellerant. Over a 20 year period, prior to launching acSellerant, Bob held individual contributor and management positions in Corporate Marketing, Field Marketing, Sales and Sales Support at EMC, GTE, Interleaf (document management), and Digital Equipment Corp. acSellerant is a content and social media marketing agency focused on the B2B market place. Follow me on Twitter @acSellerant.

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Content Marketing as a “Force Multiplier”

While driving home from a weekend getaway, my wife and I found ourselves listening. . .  more

Posted in Content Marketing Case Studies, How-To, Managing the Process, Repurposing Content, SEO, Social Media | Tagged , , , , , , , , , , , , , , | 8 Comments

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Author: Joe Chernov

Joe is the VP of Content Marketing for Eloqua, a revenue performance management company. He also co-chairs the Word of Mouth Marketing Association’s ethics panel. One of the industry’s most award-winning content marketers, Joe is responsible for creating, distributing and measuring Eloqua’s market-facing content, such as infographics, playbooks and videos. You can follow Joe on Twitter @jchernov

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Peter Loibl Joins Content Marketing Institute as VP/Publisher for Chief Content Officer Magazine

CMI is thrilled to welcome Peter Loibl to our team to lead business development. . .  more

Posted in Company News | 2 Comments

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Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute and Junta42, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

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What You Should Know About Running a Successful Blogging Contest

When blogging for business, two challenges always seem to cause content creators and moderators. . .  more

Posted in Blogging, Creating Content, How-To, Social Media | Tagged , , , , | 7 Comments

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Author: Tyler Bender

Tyler Bender is the Content Coordination Manager at Compendium, the business blogging software company. Compendium's software, tools and services empowers companies to create, capture, moderate and broadcast their message online. You can find Tyler on Twitter @tkbender.

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3 Ways To Use Google Plus In Your Content Marketing Efforts

If you’ve been on the web in the last few weeks, you are well. . .  more

Posted in Content Marketing Tools, Editor's Recommendation, How-To, Managing the Process, Social Media | Tagged , , , , , | 23 Comments

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Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

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