Monthly Archives: August 2011
As we take a collective breath before we head to Cleveland to experience how. . . more
Posted in Company News, Content Marketing World, Creating Content, Managing the Process, Social Media, Understanding Your Audience, White Papers | Tagged Audience, Brand, Buyer Persona, Content Creation, Content Marketing Strategy, Editorial Calendar, Print, Social Media, White paper
Author: Heidi Cohen
Heidi Cohen is an actionable marketing expert. As president of Riverside Marketing Strategies, Heidi works with online media companies and e-tailers to increase profitability with innovative marketing programs based on solid analytics. During the course of 20 years, Heidi has obtained deep experience in direct and digital marketing across a broad array of products including soft goods, financials services, entertainment, media entities and crafts-oriented goods. Heidi shares her actionable marketing insights on her blog. Find Heidi Cohen online at Twitter @heidicohen, LinkedIn and Facebook.
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Author: Paula Crerar
Paula Crerar oversees content marketing and strategy at Brainshark and has 20 years experience in high tech marketing. Prior to Brainshark, Paula was responsible for marketing Salary.com’s flagship product. She led marketing efforts at nTAG and Octave Communications. Paula was responsible for product marketing at Dragon Systems and Lotus. She earned her BS from Boston College and an MBA from Babson. You can follow her on Twitter @pcrarar.
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Author: Christian Arno
Christian Arno is the founder of global translation agency Lingo24, experts in foreign language internet marketing. Launched in 2001, Lingo24 now has over 130 employees spanning four continents and clients in over sixty countries. In the past twelve months, they have translated over sixty million words for businesses in every industry sector. Follow Lingo24 on Twitter @Lingo24.
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Author: Pam Didner
Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2011, is the Global Integrated Marketing Manager for Intel. She has led Intel’s Enterprise product launches and worldwide marketing campaigns, and she has managed Intel’s main proprietary event, Intel Developer Forum, across nine countries. Didner is an expert in creating successful global marketing plans that meet local marketing’s needs. At Intel, Pam develops and manages Intel’s worldwide Enterprise and Small Business Strategies. She also provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale.
Pam is also a guest blogger for BtoB Magazine.
Follow her on Twitter @PamDidner.
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We’re pleased to announce that on August 17, Cleveland City Council presented the Content. . . more
Author: Darryl Praill
Darryl Praill is a new breed of marketer, recognizing the fusion of strategy, behavioral science, social networking, traditional outreach and guerrilla tactics. Having raised over $70 million in funding, been voted a Forty Under 40 recipient, taken companies through mergers, acquisitions, and public offerings, Darryl understands the challenges marketers face. He is the chief protagonist at My Lead Agency. Follow him on Twitter @myleadagency.
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Author: Joe Chernov
Joe is the VP of Content Marketing for Eloqua, a revenue performance management company. He also co-chairs the Word of Mouth Marketing Association’s ethics panel. One of the industry’s most award-winning content marketers, Joe is responsible for creating, distributing and measuring Eloqua’s market-facing content, such as infographics, playbooks and videos. You can follow Joe on Twitter @jchernov
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What It Takes to Effectively Manage Content Marketing
As we take a collective breath before we head to Cleveland to experience how. . . more