Monthly Archives: September 2011

Results-Driven Blogging for B2B Brands [Video]

Blogging was a hot topic at Content Marketing World. In this video, Alison Bolen. . .  more

Posted in Blogging, Content Marketing World, Managing the Process | 3 Comments

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Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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How to Create a Reliable Portal to Your B2C Content

One of the best ways to market to consumers is with educational content. In. . .  more

Posted in How-To, Web Content | Tagged , , , , , , | Leave a comment

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Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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How Content Marketers Can Tell a Great Story [Video]

One of the main themes at Content Marketing World was storytelling. In this video, Robert Rose. . .  more

Posted in Content Marketing World | Leave a comment

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Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Tap Your Organizational Knowledge to Produce Content

The greatest challenge facing content marketers is the production of the content itself. The. . .  more

Posted in How-To, Managing the Process | Tagged , , , | 11 Comments

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Author: Toby Murdock

Toby Murdock is co-founder and CEO of Kapost, which provides a content marketing platform that enables marketers to become publishers and win at the new game of marketing. Kapost customers include L'Oreal, TripAdvisor, and CBS. Toby lives in Boulder, Colorado with his wife and three daughters. Find him on Twitter @tobymurdock / @kapost.

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5 Handy WordPress Tips for Content Marketing

With the latest figures showing that WordPress now powers around 22 percent of new. . .  more

Posted in Content Marketing Tools, How-To, SEO, Web Content | 6 Comments

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Author: Scott Frangos

Scott Frangos (see G+), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Developer and Optimizer for CMI, and works on a variety of related projects as Founder, Chief Optimizer and Strategist at WebDirexion.com. He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, speaks on Content Marketing with G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind the popular Max-Ref Content Marketing Widgets plugin for WordPress. Link up with Scott at ScottLinkedIn.com.

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The Content Strategy that Made Justin Bieber a Star

Justin Bieber is currently one of the biggest pop stars in the world, but. . .  more

Posted in Content Marketing Case Studies, Developing a Strategy, How-To | Tagged , , , , , , | 18 Comments

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Author: Scott Aughtmon

Scott Aughtmon is a business strategist, a “business recession solution expert,” and a speaker. He’s spent over 12 years studying effective marketing and business methods (both online and offline). He’s the author of two eBooks called “How Your Business Can Survive And Prosper In A Recession” in which he interviewed 38 top business, marketing and sales experts and got them to reveal their methods to help business owners survive and prosper in a recession. Scott has also been interviewed on radio shows and asked to share his wisdom to help business owners survive and prosper in a recession. He has a unique perspective and ability to communicate ideas and concepts in a way that can help you climb to new heights. Read more of Scott's insights on his blog. Follow Scott on Twitter @rampbusinesses.

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How to Use Content Marketing to Help Your Career [Video]

While many of the speakers at  Content Marketing World talked about how to use content. . .  more

Posted in Content Marketing World | Tagged | 3 Comments

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Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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The Holy Grail of Globalizing Editorial Planning

Social networks and search engines have changed the behavior of Intel’s business marketing audience. . .  more

Posted in How-To, Managing the Process, SEO, Social Media, Understanding Your Audience | Tagged , , , , , , | 4 Comments

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Author: Pam Didner

Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2011, is the Global Integrated Marketing Manager for Intel. She has led Intel’s Enterprise product launches and worldwide marketing campaigns, and she has managed Intel’s main proprietary event, Intel Developer Forum, across nine countries. Didner is an expert in creating successful global marketing plans that meet local marketing’s needs. At Intel, Pam develops and manages Intel’s worldwide Enterprise and Small Business Strategies. She also provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. Pam is also a guest blogger for BtoB Magazine. Follow her on Twitter @PamDidner.

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The Backbone of a Great Content Marketing Strategy [Video]

For any content marketing strategy to succeed, it’s important to do your research, as. . .  more

Posted in Content Marketing World, Developing a Strategy | 1 Comment

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Author: Jodi Harris

Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.

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3 Steps to Making Your Content More Credible (Prior to Publication)

Out of 42 different content marketing tactics, the CMI Content Marketing Playbook and CMI. . .  more

Posted in How-To, Testimonials, Understanding Your Audience | Tagged , , , | 12 Comments

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Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and certified copywriter. He helps companies generate and nurture high quality leads through eNewsletters, blog articles and free special download reports. Tom has 25 years under his belt as an award-winning B2B filmmaker. He's produced hundreds of marketing-branding films and brings his street-level interviewing experience to every project. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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