The Backbone of a Great Content Marketing Strategy [Video]

For any content marketing strategy to succeed, it’s important to do your research, as AJ Huisman, Marketing Director at Kennedy Van der Laan, asserted in his presentation at Content Marketing World. In this video, you’ll find some more tips and advice on how to ask the right questions to get the information you need.

A big thanks to Eric Leslie from OnScene Productions for producing this and all of our event videos.

View other speaker videos from Content Marketing World:

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Author: Jodi Harris

Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.

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