Tips from Ardath Albee on Building a Better Buyer Experience [Video]

How can you ensure that your customers will be more satisfied with the content experience you provide? In this video from Content Marketing World, Ardath Albee, CEO of Marketing Interactions, shares some of her secrets for successfully engaging site visitors throughout the purchasing process.

A big thanks to Eric Leslie from OnScene Productions for producing this and all of our event videos.

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Author: Jodi Harris

Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.

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