Jay Baer on Helping Versus Selling [Video]

Over the next couple of weeks, we will be posting videos of the speakers from Content Marketing World each afternoon.

Today, we hear from Jay Baer, who explains the difference between selling and helping. As he says, the difference is more than the two letters in the words.

A big thanks to Eric Leslie from OnScene Productions for producing this and all of our event videos.

View other speaker videos from Content Marketing World:

http://mrtunes.ca/blog Mr. Tunes

well i kind of regret missing CM world now, but i have a question: one route takes a lot longer than the other. how do we propel the shift in thinking?

also jay speaks of learning, but i think it’s worth pointing out that in many cases, “entertaining” is just as important as teaching.
http://beonscene.com Eric Leslie

To see embedded videos from YouTube in full resolution, switch the little 360p icon in the player navigation to 720p…watch the magic of HD!!

Thanks for sharing, these speakers all had some really powerful thoughts to share. I’m quite enjoying going back through footage and picking up more tips and takeaways!
Meghann Morin

Great overview from @JayBaer! Always Insightful! “Helping as the new Selling” bit.ly/mYoJZ8
Anonymous

Definitely insightful. Understanding that people are in the publishing business is key. More than ever, content is outweighing traditional seo.

Understanding keywords is obviously important but the content surrounding it is becoming vitally important as Google matures.