5 Shotgun Content Marketing Sessions Recap the New Black, Something Remarkable, Muppets, Biometrics and Selling

At lunch today we were entertained with five “shotgun sessions.” Jeff Rohrs moderated five speakers who presented seven-minute talks on various content marketing topics. Here are the highlights.

Curation is the New Black

Barbra Gago opened the session by talking about curation. Taking a queue from David Meerman Scott’s presentation on real-time marketing, Barbra curated five curation techniques via video yesterday:

• Thought leaders
• News and blog content
• Contests based on a keyword-rich topic
• Employees
• Photos
• Data for infographics
• Tweets

If You Want to be Remarkable, You Have to DO Something Remarkable

The point of Jim Kukral’s presentation was so simple and relevant: Choose one thing you learned from Content Marketing World and do it. Don’t stash your notes or think about what you could do, but do it now!

The Muppets & Marketing: What I Learned about Content Marketing while Working at the Jim Henson Company

Andrew Davis had a very entertaining presentation in which he shared lessons learned when he worked at the Jim Henson Company:

• Focus builds character: Without focus, it’s impossible to be strategic.
• See what they see: Think about everything from the consumer perspective
• The hook comes first: Instead of creating commodity content, figure out how you will hook people.
• Find value in the interworkings of organizations

Personalized Content through Biometrics

What’s the biggest enemy facing content marketers? Consumers have a very limited amount of time. Ahava Leibtag challenged us to think about the world when we can truly personalize content. She shared an example of how in some New York hospitals, patient’s medical records can be pulled up based solely on a hand print. Imagine how that would change your job?

Helping is the New Selling

As Jay Baer pointed out, the only difference between helping and selling is two letters. There are three ways to get customers:

1. Top of mind awareness: This works but it’s difficult and expensive. Plus, it causes suspicion in the minds of your audience.
2. Inbound marketing: This method is great for helping customers get the info they need, but it does not create demand for a product.
3. Friend of mine awareness: This is the ideal kind of  marketing in which you build an inside circle of trust by helping consumers.