Monthly Archives: October 2011

Content Getting Boring? 5 Ways to Bring Sexy Back

Couples with marital troubles are often told to spice things up in the bedroom.. . .  more

Posted in Content Ideas, Creating Content, How-To | Tagged , , , , , | 7 Comments

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Author: Ahava Leibtag

Based in the Washington, D.C. metropolitan area, Ahava Leibtag is a Web content strategist and writer. She leads AHA Media Group, a Web and content consulting firm, and authors the blog Online it ALL Matters. She thinks 60 words is way too few to communicate why she’s interesting. You can connect with Ahava on Twitter at @ahaval.

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What’s Your Mom’s Klout Score?

There has been a lot of talk in the social realm about the value. . .  more

Posted in Creating Content, Developing a Strategy, Getting Started, How-To, Social Media, Understanding Your Audience | Tagged , , , , , | 3 Comments

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Author: Chris Baggott

Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer. After founding ExactTarget in 2001, he went on to co-found Compendium, a business blogging platform with the software, tools, and services that enables companies to create, capture, moderate, and broadcast their message online. In 2009, Invesp dubbed Chris one of the 25 most influential marketers in the world. Follow Chris on Twitter @chrisbaggott.

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Are Financial Services Companies Wise Investors in Content Marketing?

To most consumers, financial services companies are a bit like cars — we want. . .  more

Posted in Creating Content, How-To, Infographics, Social Media | Tagged , , , , | 6 Comments

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Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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Win at Content Marketing by Building Your Influencer Community

More and more marketers are taking up the challenge of content marketing and they. . .  more

Posted in How-To, SEO, Social Media | Tagged , , , , | 4 Comments

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Author: Toby Murdock

Toby Murdock is co-founder and CEO of Kapost, which provides a content marketing platform that enables marketers to become publishers and win at the new game of marketing. Kapost customers include L'Oreal, TripAdvisor, and CBS. Toby lives in Boulder, Colorado with his wife and three daughters. Find him on Twitter @tobymurdock / @kapost.

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Cutting the Complexity of Content Marketing

Several semi-reliable websites credit Leonardo Da Vinci with writing the phrase, “Simplicity is the. . .  more

Posted in How-To, Managing the Process, Measuring Success, Social Media | Tagged , , , , , , | 22 Comments

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Author: Jayme Thomason

Jayme is on a mission to take her simple approach to content marketing to the masses. Growing up on her family’s farm in rural Kansas taught her a lot about being able to appreciate life’s simplicities. Those ideals are now inherent in her career, first as a copywriter, then as a content strategist, now as the co-founder and CEO of DivvyHQ, the simple, spreadsheet-free editorial calendar application. DivvyHQ was created specifically for content managers who manage multiple projects, clients and teams and are longing for a simpler solution. Follow @jaymethomason on Twitter and @divvyhq or email her at jayme@divvyhq.com.

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Content Marketing Strategies of the 7 Media Giants

Believe it or not, we have all been swayed by some almost-invisible forces of. . .  more

Posted in Creating Content, How-To | Tagged , , , , , , , , , , | 7 Comments

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Author: Scott Aughtmon

Scott Aughtmon is a business strategist, a “business recession solution expert,” and a speaker. He’s spent over 12 years studying effective marketing and business methods (both online and offline). He’s the author of two eBooks called “How Your Business Can Survive And Prosper In A Recession” in which he interviewed 38 top business, marketing and sales experts and got them to reveal their methods to help business owners survive and prosper in a recession. Scott has also been interviewed on radio shows and asked to share his wisdom to help business owners survive and prosper in a recession. He has a unique perspective and ability to communicate ideas and concepts in a way that can help you climb to new heights. Read more of Scott's insights on his blog. Follow Scott on Twitter @rampbusinesses.

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4 Tips for Managing Content Marketing Mishaps

When it comes to content production, you never have to wait too long for. . .  more

Posted in Creating Content, How-To, SEO, Social Media, Understanding Your Audience | Tagged , , , , , , | 5 Comments

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Author: Adam Barber

Adam is a director at Castleford Media, a custom news and content agency based in Sydney, Australia. Castleford is a leading provider of tailored content marketing solutions, supporting our client's web, social media and email campaigns with unique, white label content and expert consultancy. You can follow Castleford on Twitter @castlefordmedia or connect with Adam on Google+.

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Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos

It’s no secret that Hollywood is known for telling some of the world’s greatest. . .  more

Posted in Content Ideas, Content Marketing Templates, Developing a Strategy, How-To, Managing the Process, Podcasts, Understanding Your Audience, Video | Tagged , , , | 9 Comments

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Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and certified copywriter. He helps companies generate and nurture high quality leads through eNewsletters, blog articles and free special download reports. Tom has 25 years under his belt as an award-winning B2B filmmaker. He's produced hundreds of marketing-branding films and brings his street-level interviewing experience to every project. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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5 Keys to an Editorial Calendar that Keeps Your Content on Track

If you had the opportunity to attend Content Marketing World, or if you’ve been. . .  more

Posted in How-To | Tagged , , , , , | 18 Comments

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Author: Rachel Foster

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to increase their online conversion rates, shorten their sales cycles and fill their events. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

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How Content Optimization Tools Can Make You a More Effective Writer and Extend Your Reach

As a writer, if you have easy, real-time access to intelligence on topics of. . .  more

Posted in Creating Content, How-To, SEO, Social Media, Web Content | Tagged , , , | 6 Comments

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Author: Jay Baer and Pelin Thorogood and Bryan Eisenberg

Pelin Thorogood is a new media marketer and entrepreneur, and was recently named one of the “20 Women to Watch” in sales lead management. Pelin also serves as a guest lecturer and a virtual Entrepreneur-in-Residence for Cornell's Johnson Graduate School of Management. Jay Baer is a hype-free social and content strategist, and co-author of the social business book The NOW Revolution. Bryan Eisenberg is a New York Times bestselling author, an award winning blogger, an internationally acclaimed speaker and the recognized authority on improving online conversion rates.

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