Author: Jayme Thomason
Jayme is on a mission to take her simple approach to content marketing to the masses. Growing up on her family’s farm in rural Kansas taught her a lot about being able to appreciate life’s simplicities. Those ideals are now inherent in her career, first as a copywriter, then as a content strategist, now as the co-founder and CEO of DivvyHQ, the simple, spreadsheet-free editorial calendar application. DivvyHQ was created specifically for content managers who manage multiple projects, clients and teams and are longing for a simpler solution. Follow @jaymethomason on Twitter and @divvyhq or email her at jayme@divvyhq.com.
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Author: Nick Kinports
Nicholas is the Digital Strategy Lead at lonelybrand, where he spends his days (and many long nights) inventing the future of digital communications by connecting consumers and decision makers to brands. His team is responsible for quickly implementing turnkey digital programs that earn results for agencies and brands around the world. His 15-year career in digital marketing has resulted in numerous television and media appearances, including notable articles in Bloomberg-Businessweek, Forrester’s Web Strategy, Brand New (an Amazon best-seller) and Advertising Age. Follow Nicholas on Twitter @ADMAVEN.
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Author: Adam Barber
Adam is a director at Castleford Media, a custom news and content agency based in Sydney, Australia. Castleford is a leading provider of tailored content marketing solutions, supporting our client's web, social media and email campaigns with unique, white label content and expert consultancy. You can follow Castleford on Twitter @castlefordmedia or connect with Adam on Google+.
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What is our favorite thing about the Content Marketing Institute? Our super-smart contributors! Over. . . more
Author: Michele Linn
Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.
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Author: Joe Pulizzi
Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute and Junta42, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.
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Author: Tom Pisello
Tom Pisello, the ROI guy, has built his 25-year career helping companies to get more business value from their IT and business investments. Tom’s latest endeavor, Alinean (a CMI benefactor), was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. You can read Tom's blog, see related research and best practices or follow him on Twitter @tpisello.
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Author: Bernie Thiel
Bernie Thiel is a partner with Alterra Group, a thought leadership marketing firm in Cleveland. In his consulting role, he helps professional services firms develop compelling, high-quality marketing content, including white papers, books, case studies, bylined articles and research reports. His clients include global and boutique management consulting companies, as well as major IT services and solutions providers.
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Author: Manya Chylinski
Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.
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Author: Heather Rast
Heather Rast is Principal of Insights & Ingenuity, a Cedar Rapids digital marketing company. Heather applies brand development methodologies to help companies plan, create, and govern web content that serves their online communities. She contributes to Social Media Explorer, 99 designs, Hubspot and Workshifting blogs. Find her on LinkedIn or follow her on Twitter @heatherrast.
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Author: Raf Stevens
A storythinker and storyteller, Raf Stevens takes a crazy, flip-the-script attitude toward everything he does. He is the author of the newly published book, No Story, No Fans. His work is based on a simple motto: If you want to make your message stick, you have to tell a story. His blog www.corporatestoryteller.be has amassed a considerable audience. Share your story with him on Twitter @rafstevens.
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5 Easy (Seriously!) Steps to Better Buyer Profiling
I’ve been trying to get more comfortable with speaking to groups. I took an. . . more