Monthly Archives: December 2011

How to Incorporate Content Design into Content Marketing: The Best from CMI 2011

By Michele Linn | Published: December 30, 2011

In this final edition of the best from Content Marketing Institute 2011, we feature our top five posts addressing the increasingly popular topic of content design. These selections will help you make your content marketing efforts outshine the competition with smart how-to’s on effectively incorporating design, from infographics to modular formatting. Enjoy… and Happy New Year from all of us at CMI!

Posted in Content Design | Tagged , , | 4 Comments

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Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Social Media Tips & Trends for Content Marketers: The Best from CMI 2011

By Michele Linn | Published: December 29, 2011

Social media sharing is a great way to distribute content, but keeping current with the ever-changing flow of social media information can be difficult. In today’s “best of CMI 2011″ edition, we share the top five posts on social media tips and trends relevant to content marketers from our social-savvy Contributors.

Posted in Social Media | Tagged , , , , , , | 3 Comments

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Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Content Marketing Ideas You Don’t Want to Miss: Best from CMI 2011

By Michele Linn | Published: December 28, 2011

On this third day of CMI’s “best-of” 2011 posts, we share more advanced, authoritative posts from our expert CMI contributors on content marketing ideas, as well as how-to’s on improving your content marketing process and management efficiency.

Posted in Content Ideas | Tagged , , | 2 Comments

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Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Content Marketing Basics: The Best from CMI 2011

By Michele Linn | Published: December 27, 2011

In this week’s second “best of CMI” compilation of posts, we focus on Content Marketing basics, from what it is (and is not) to how to get started. This selection of content marketing fundamentals from our 2011 CMI contributors should help guide and inform you when venturing into the world of content marketing.

Posted in Getting Started | Tagged , , , , , | 2 Comments

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Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Blogging Essentials for Content Marketing

By Michele Linn | Published: December 26, 2011

Happy holidays, everyone! For the next week, we’re going to be sharing the best. . .  more

Posted in Blogging, How-To | Tagged | 2 Comments

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Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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What is Your Content Marketing Priority? 22 Experts Share Their Goals for 2012

By Michele Linn | Published: December 23, 2011

We asked our CMI contributors to share their 2012 content marketing priorities with us and were truly wowed by their diverse and intriguing responses! From “adventurous” and “experimental” to video and mobile marketing initiatives, here are 22 illuminating insights into the 2012 content marketing strategies and priorities of CMI’s leading experts. Enjoy, and maybe this will help think about what to focus on as well.

Posted in Developing a Strategy, How-To | Tagged , | 2 Comments

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Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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How to Build a Subscriber Base of 10,000 Strong – and Growing

By Amanda Maksymiw | Published: December 22, 2011

In their latest book, Managing Content Marketing, Joe Pulizzi and Robert Rose explain that. . .  more

Posted in Creating Content, How-To, Managing the Process | Tagged , , | 7 Comments

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Author: Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

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How to Create Content that Ignites Reader Conversation

By Jessica Brown | Published: December 21, 2011

Creating a two-way conversation dynamic with your readers is not difficult or beyond your marketing budget: two examples from Google and Etsy demonstrate how you can spark reader interest and ignite dialog by appealing to their inherent curiousity and inviting their response.

Posted in Content Ideas, Creating Content, How-To | Tagged , , , | 10 Comments

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Author: Jessica Brown

Jessica Brown loves to consume and create quality content. Currently she serves as the content manager for Citrix Online, makers of GoToMeeting, GoToMyPC, etc. She manages the marketing content creation program and frequently speaks on webinars with experts and influencers. She believes that ideas should be expressed, people should create honest work, and quality always reigns over quantity. You can follow her on Twitter @ContentCr8.

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150+ Content Marketing & Social Media Predictions for 2012

By Joe Pulizzi | Published: December 20, 2011

Let the predictions begin. We had about 50 predictions for 2009. 2010 and 2011. . .  more

Posted in Social Media | Tagged , , | 10 Comments

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Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute and Junta42, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

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5 Tips for Injecting Personality into Your Online Presentations

By Michael Kolowich | Published: December 19, 2011

At the heart of every great presentation is a skilled presenter. Great presenters are. . .  more

Posted in How-To, Video, Webinars | Tagged , , , | Leave a comment

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Author: Michael Kolowich

A 20-year pioneer in online content, Michael Kolowich is CEO and founder of KnowledgeVision, a platform for creating interactive video marketing assets from PowerPoint presentations. A former Emmy-winning TV news reporter, he went on to be Chief Marketing Officer at Lotus, founded ZDNet and NewsEdge, led AT&T's new media initiatives, and was CEO of Individual Incorporated, the first internet content IPO. You can follow him on Twitter @MichaelKolowich.

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