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How to Incorporate Content Design into Content Marketing: The Best from CMI 2011

By Michele Linn | Published: December 30, 2011

For our final “best of CMI 2011″ edition, we’ve selected our top five posts on content design. Content design is definitely one topic that gathered steam this year. Yes, words are important, but design is a critical if you want to stand out. Here are helpful how-to’s for your content marketing toolkit.

Content is King, Design is Queen: How to Keep the King and the Queen in the Whole Game

Do you want to incorporate great design into the process but you’re not quite sure how to make it happen? Pam Didner walks you through the process she uses.

The ABCs of Working with a Graphic Designer (for the First Time)

Your designer is one of your best allies, and you want to have the best relationship possible. In this interview with Eduardo Barrios, Thomas Clifford helps you understand what you need to know.

Thinking Outside the Bento Box to Improve Content Design

Clare McDermott discusses what modular content is and why it’s so important.

The Story Behind Intel’s Museum of Me: How to Work with an International Agency on Creative

Pam Didner shares how she and her team at Intel developed the very popular — and creative — Museum of Me campaign.

A Content Marketing Autopsy of a Popular Infographic

One of the best ways to marry great content and design is with the increasingly popular infographic. In this post, Joe Chernov breaks down a well-done infographic and shares ideas on what could make it better.

Anything else you want to add? Share your ideas in the comments. And from all of us at CMI, Happy New Year!

This entry was posted in Content Design and tagged Content Design, content marketing, How-To. Bookmark the permalink. Trackbacks are closed, but you can post a comment.

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by Michele Linn

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Adam Forrest

Thanks for the resources, Michele. I think of myself as a “word guy” and can be intimidated about even discussing graphics, so I especially appreciated Clifford Thomas’s “ABCs of Working with a Graphic Designer for the First Time.”

Thomas’s point about the graphic designer being a creative partner reminds me of a helpful book that was recommended to me by a graphic design/UX specialist. The book is “Creating the Perfect Design Brief” (http://www.amazon.com/Creating-Perfect-Design-Brief-Strategic/dp/1581153244) and I recommend it to anyone in Content Marketing who needs to plan for a design project.

Michele

Hi Adam,

I’m a “word guy,” too, so I love reading — and seeing — what others say about design. I interviewed Joe Chernov from Eloqua for a case study last year, and one of his pieces of advice was to hire a great designer. I don’t think you can overlook this in the world of content!

Thanks for the recommendation on the book as well. I’ll have to check that out!

Michele

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