Monthly Archives: January 2012
Author: Patricia Redsicker
Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.
Other posts by Patricia Redsicker
Author: Christine Dunn
Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs.
Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website.
Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.
Other posts by Christine Dunn
Author: Michael Kolowich
A 20-year pioneer in online content, Michael Kolowich is CEO and founder of KnowledgeVision, a platform for creating interactive video marketing assets from PowerPoint presentations. A former Emmy-winning TV news reporter, he went on to be Chief Marketing Officer at Lotus, founded ZDNet and NewsEdge, led AT&T's new media initiatives, and was CEO of Individual Incorporated, the first internet content IPO. You can follow him on Twitter @MichaelKolowich.
Other posts by Michael Kolowich
Author: Georgy Cohen
Georgy Cohen is founder and principal at Crosstown Digital Communications, a firm committed to helping organizations more effectively tell their stories online. Previously, she was manager of web content and strategy at Tufts University. Georgy is also co-founder of Meet Content, a blog and resource that aims to empower higher education to create and sustain web content that works. You can follow her on Twitter @radiofreegeorgy.
Other posts by Georgy Cohen
Author: Manya Chylinski
Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.
Other posts by Manya Chylinski
Last week’s protests of SOPA and PIPA by Wikipedia, Google and other online companies not only publicized the debate about pirated content on the Internet but, for the marketing community, intensified concern about “fair use” of content and the laws governing copyrights, trademarks and patents.
Author: Christine Dunn
Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs.
Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website.
Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.
Other posts by Christine Dunn
Author: Louis Rix
Louis Rix is the marketing director at Netcars.com. He is an expert in the automotive
sector and online marketing, specifically SEO. Louis has operated Carfinance247.co.uk, an online finance broker/dealer for over 10 years. To connect with Louis follow him on Twitter @netcars or connect with him on LinkedIn.
Other posts by Louis Rix
Personal branding was definitely a big trend in 2011, and OpenView Venture Partners’ Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona.
Author: Amanda Maksymiw
Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.
Other posts by Amanda Maksymiw
Amy Porterfield Shares Some Facebook Techniques that Really Work!
Facebook can be a tough nut to crack for content marketers. This Q&A with expert Amy Porterfield gives you the essentials on how to find your target audience and use the vastness and power of Facebook to reach your goals.