Monthly Archives: February 2012
Author: Michael Bay
Michael W. Bay has worked in all aspects of media production, from newspapers and radio to television and the internet. He is the co-founder of Real Content, an Atlanta based content strategy and creation agency, and has provided services to Home Depot and Turner Broadcasting.
He won an Emmy in 2004 for his role in CNN International's coverage the southeast Asian Tsunami. And he wrote, produced and directed the imaginative and provocative CNN Future Summit, covering controversial aspects of the future of technology that included climate change, robotics, genetics and the future of the internet.
You can follow him on Twitter @Real_Content.
Other posts by Michael Bay
Content is at the heart of social media. Here are seven social media-inspired content marketing lessons that can help you reach your goals for better engaging your audience.
Author: Heidi Cohen
Heidi Cohen is an actionable marketing expert. As president of Riverside Marketing Strategies, Heidi works with online media companies and e-tailers to increase profitability with innovative marketing programs based on solid analytics. During the course of 20 years, Heidi has obtained deep experience in direct and digital marketing across a broad array of products including soft goods, financials services, entertainment, media entities and crafts-oriented goods. Heidi shares her actionable marketing insights on her blog. Find Heidi Cohen online at Twitter @heidicohen, LinkedIn and Facebook.
Other posts by Heidi Cohen
Author: Gary Kim
Gary Kim has been a communications industry analyst and journalist for more than 25 years, and currently writes mostly about end user behavior, mobile applications, mobile payments, mobile banking and business models in the broadband ecosystem.
He recently was cited as a global "Power Mobile Influencer" by Forbes; ranked second in the world for strategic coverage of the mobile business.
He writes for several online content sites, including Carrier Evolution, IP Carrier, Mobile Marketing & Technology, Content Marketing Institute and TMCnet. He also contributes to Razorsight and Accedian blogs.
Follow him on Twitter@garykim.
Other posts by Gary Kim
Author: Jodi Harris
Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.
Other posts by Jodi Harris
Author: Christine Dunn
Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs.
Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website.
Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.
Other posts by Christine Dunn
Content marketing and social media marketing obviously overlap in many ways, but they are two distinct entities, with different focal points, goals and processes. Here is a closer look at these two interrelated parts of marketing’s ongoing evolution and their practice.
Author: Toby Murdock
Toby Murdock is co-founder and CEO of Kapost, which provides a content marketing platform that enables marketers to become publishers and win at the new game of marketing. Kapost customers include L'Oreal, TripAdvisor, and CBS. Toby lives in Boulder, Colorado with his wife and three daughters. Find him on Twitter @tobymurdock / @kapost.
Other posts by Toby Murdock
Author: Christine Dunn
Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs.
Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website.
Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.
Other posts by Christine Dunn
Author: Clare McDermott
Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.
Other posts by Clare McDermott
Author: Gary Kim
Gary Kim has been a communications industry analyst and journalist for more than 25 years, and currently writes mostly about end user behavior, mobile applications, mobile payments, mobile banking and business models in the broadband ecosystem.
He recently was cited as a global "Power Mobile Influencer" by Forbes; ranked second in the world for strategic coverage of the mobile business.
He writes for several online content sites, including Carrier Evolution, IP Carrier, Mobile Marketing & Technology, Content Marketing Institute and TMCnet. He also contributes to Razorsight and Accedian blogs.
Follow him on Twitter@garykim.
Other posts by Gary Kim
Author: Jon Thomas
Jon Thomas is a digital storyteller with a passion for helping organizations and brands effectively tell their stories, engage audiences, and build deep relationships.
Jon is the Communications Director at Story Worldwide, the first post-advertising agency, and the founder of Presentation Advisors, a presentation design and training firm. He is an avid blogger on storytelling, marketing, and presentation design topics.
You can follow him on Twitter @Story_Jon.
Other posts by Jon Thomas
New LinkedIn ‘Follow’ Button Ideal for B2B Content Marketers
The LinkedIn network is beefing up its appeal to business-to-business content marketers. The rollout of the LinkedIn ‘Follow Company’ button, announced two days ago, makes it easier to target and engage with that B2B audience already using LinkedIn.