I bumped into my good friend Chris Baggott from Compendium yesterday at the Online Marketing Summit. Every conference we run into each other at, Chris pulls me aside and says, “Joe, here we are at this INSERT NAME conference and a content marketing conference has broken out”.
The point? Everyone is talking content marketing these days. The practice and integration of the creation and distribution of valuable, compelling and relevant content to attract and retain customers has never been more critical for brands of all sizes (see this Coca-Cola content marketing example if you want some proof).
It didn’t used to be the case. Even though I’ve been trying to get corporate marketers to use the term “content marketing” since 2001, only recently has it caught on (see this Google Trends chart below. If content marketing were a stock, we’d be living the high life.)
To further establish the point, our friends at Blueglass Interactive put together this handy infographic, featuring a number of Content Marketing Institute’s B2B content marketing research statistics. Also thanks for our friends at Mashable for covering this with some additional commentary as well. Enjoy!