Author Archives: Amanda Maksymiw

Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

4 Steps for Using Content to Build Your Personal Brand

Personal branding was definitely a big trend in 2011, and OpenView Venture Partners’ Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona.

Posted in Branding, Content Distribution, Creating Content, How-To, Social Media | Tagged , , , , | 8 Comments

Author: Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

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How to Build a Subscriber Base of 10,000 Strong – and Growing

Tweet In their latest book, Managing Content Marketing, Joe Pulizzi and Robert Rose explain. . .  more

Posted in Creating Content, How-To, Managing the Process | Tagged , , | 6 Comments

Author: Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

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How to Get Your Content Found: Tips from Content Marketing World

Tweet More companies are engaging in content marketing strategies to build their brands, generate. . .  more

Posted in Content Distribution, Content Marketing World | 1 Comment

Author: Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

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A Real Time Live Blog from the David Meerman Scott Session

Tweet This morning, I had the opportunity to sit in on David Meerman Scott’s. . .  more

Posted in Content Marketing World | 2 Comments

Author: Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

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How to Incorporate Influencers into Content Marketing

Tweet Chances are if you are reading the CMI blog, you are already executing. . .  more

Posted in Content Distribution, How-To | Tagged , , , , , , | 12 Comments

Author: Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

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5 Keys to Motivating Your Employee Bloggers

Tweet A corporate blog is often a foundation for any successful content marketing program. . . .  more

Posted in Blogging, How-To, Managing the Process | Tagged , | 7 Comments

Author: Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

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One Person Every Corporate Blogging Program Needs

Tweet A corporate blog can be a key component to any marketing strategy for. . .  more

Posted in Blogging, How-To, Managing the Process | Tagged , , | 1 Comment

Author: Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

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Checklist: How to Ensure Quality Control in Content Marketing

Tweet Picture this: you are part of a small marketing team tasked with managing. . .  more

Posted in Content Marketing Checklists, Creating Content, How-To, Quick Ideas | Tagged , , | 11 Comments

Author: Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

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How to Curate Content for an Aggregated Content Site

Tweet OpenView Labs, my firm’s new content site, was launched last month. The site. . .  more

Posted in Content Marketing Case Studies, How-To, Web Content | Tagged , , , , | 3 Comments

Author: Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

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How to Repurpose Blogs into Articles

Tweet My firm recently launched a curated content site featuring new and recycled articles. . .  more

Posted in Blogging, Content Marketing Case Studies, How-To, Repurposing Content | Tagged , , , , | 2 Comments

Author: Amanda Maksymiw

Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.

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