Author Archives: Andrew Davis

Andrew Davis

Chief Strategy Officer, Co-Founder, Tippingpoint Labs Andrew founded Tippingpoint Labs with journalist James Cosco. Since then, he’s spent countless hours exploring the online universe and building a methodological approach to developing digital strategies that drive revenue or reduce costs. Follow me on Twitter @TPLDrew.

What if You Sold Waffles With a Side of Content?

By Andrew Davis | Published: December 1, 2011

Tweet On a recent trip to Pittsburgh, PA., one of our clients introduced us. . .  more

Posted in Content Ideas, Content Marketing Case Studies, Creating Content, How-To | Tagged , | 10 Comments

Author: Andrew Davis

Chief Strategy Officer, Co-Founder, Tippingpoint Labs Andrew founded Tippingpoint Labs with journalist James Cosco. Since then, he’s spent countless hours exploring the online universe and building a methodological approach to developing digital strategies that drive revenue or reduce costs. Follow me on Twitter @TPLDrew.

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How to Identify Where Your Audience is Participating Online

By Andrew Davis | Published: August 13, 2010

Tweet In my first post at Content Marketing Institute, I spent a couple minutes. . .  more

Posted in Content Marketing Tools, Creating Content, How-To, Quick Ideas, Social Media, Understanding Your Audience | Tagged , , , , , , , , | 5 Comments

Author: Andrew Davis

Chief Strategy Officer, Co-Founder, Tippingpoint Labs Andrew founded Tippingpoint Labs with journalist James Cosco. Since then, he’s spent countless hours exploring the online universe and building a methodological approach to developing digital strategies that drive revenue or reduce costs. Follow me on Twitter @TPLDrew.

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Creating Content Informed by Audience Analytics

By Andrew Davis | Published: July 28, 2010

Tweet Finding the right tone and voice for your audience isn’t always easy. Sometimes,. . .  more

Posted in Creating Content, How-To | Tagged , | 9 Comments

Author: Andrew Davis

Chief Strategy Officer, Co-Founder, Tippingpoint Labs Andrew founded Tippingpoint Labs with journalist James Cosco. Since then, he’s spent countless hours exploring the online universe and building a methodological approach to developing digital strategies that drive revenue or reduce costs. Follow me on Twitter @TPLDrew.

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