Author Archives: Barbra Gago

Barbra Gago

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Barbra Gago is the Director of Demand Gen Strategy at LeftBrain DGA. She’s expert at developing buyer 2.0 personas, mapping content that engages buyers throughout their buying process, developing social media strategies that drive revenue, and using marketing automation for compelling lead nurturing and effective lead scoring. You can follow her on Twitter @BarbraGago.

Step-by-Step Templates for Mapping your B2B Content

A lot of B2B marketers talk about the need for content mapping. In short,. . .  more

Posted in Content Marketing Templates, Editor's Recommendation, How-To, Understanding Your Audience | Tagged | 14 Comments

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Author: Barbra Gago

Barbra Gago is the Director of Demand Gen Strategy at LeftBrain DGA. She's expert at developing buyer 2.0 personas, mapping content that engages buyers throughout their buying process, developing social media strategies that drive revenue, and using marketing automation for compelling lead nurturing and effective lead scoring. You can follow her on Twitter @BarbraGago.

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4 Questions Answered about Buyer Personas

Are you developing buyer personas for your B2B content marketing efforts? A number of. . .  more

Posted in Content Marketing Templates, How-To, Understanding Your Audience | Tagged , | 6 Comments

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Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Barbra Gago

Barbra Gago is the Director of Demand Gen Strategy at LeftBrain DGA. She's expert at developing buyer 2.0 personas, mapping content that engages buyers throughout their buying process, developing social media strategies that drive revenue, and using marketing automation for compelling lead nurturing and effective lead scoring. You can follow her on Twitter @BarbraGago.

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How Do Your Buyers Consume Content? Ask These 20 Questions

Great content marketing starts with one thing: understanding your audience, whether it’s a prospect. . .  more

Posted in How-To, Understanding Your Audience | Tagged , | 5 Comments

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Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Barbra Gago

Barbra Gago is the Director of Demand Gen Strategy at LeftBrain DGA. She's expert at developing buyer 2.0 personas, mapping content that engages buyers throughout their buying process, developing social media strategies that drive revenue, and using marketing automation for compelling lead nurturing and effective lead scoring. You can follow her on Twitter @BarbraGago.

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7 Ways to Research Your Buyer for Content Marketing

With just a couple Google searches, you quickly realize that while everyone is telling. . .  more

Posted in How-To, Understanding Your Audience | 5 Comments

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Barbra Gago

Barbra Gago is the Director of Demand Gen Strategy at LeftBrain DGA. She's expert at developing buyer 2.0 personas, mapping content that engages buyers throughout their buying process, developing social media strategies that drive revenue, and using marketing automation for compelling lead nurturing and effective lead scoring. You can follow her on Twitter @BarbraGago.

Other posts by

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