Author Archives: CB Whittemore

CB Whittemore

C.B. Whittemore, chief simplifier of Simple Marketing Now LLC, has been immersed socially and digitally since 2006 when she launched her first blog – Flooring The Consumer. She practices fierce content marketing via the Simple Marketing Blog http://www.simplemarketingblog.com, a Junta42 Top Content Marketing Blog. C.B. obtained an MBA in Marketing from Columbia Business School and a BA in Art History from Smith College. Follow her on Twitter at @cbwhittemore.

How To Merchandise Your Content Marketing

By CB Whittemore | Published: July 27, 2010
You’ve created the most compelling content ever. Have you thought about how to merchandise it? First, you may be asking yourself, “What does it mean to merchandise content?” Let me explain. My first job out of business school was working as a marketing/merchandising manager for Monsanto Company’s apparel fiber division in New York City. I
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How to Think Like a Content Marketer

By CB Whittemore | Published: June 9, 2010
What’s the first step to becoming a content marketer? You need to think like one. Sounds basic, but it’s not as easy as it sounds. Content marketing can’t thrive in some environments While having a content marketing mindset may sound simple in theory, I regularly meet sophisticated business professionals who don’t appreciate how content can
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