Author Archives: Carl Friesen

Carl Friesen

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Carl Friesen uses his background in journalism to dig for “the story” to develop content that will show his clients in their best possible light. Many of his clients are business professionals who need to show their expertise to people in their market. Carl is Principal of Global Reach Communications, based in the Toronto, Canada area. You can follow him on Twitter @CarlFriesen.

Use This Content Process to Help You Build Trust

Trust is huge. So, any way that your content can build trust is golden. One effective way is with “how-to-work-with” content. It provides advice on how a prospective client can get the best possible results from a company like yours. Learn more about making this approach work for your company.

Posted in Creating Content, How-To, Managing the Process | 5 Comments

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Author: Carl Friesen

Carl Friesen uses his background in journalism to dig for “the story” to develop content that will show his clients in their best possible light. Many of his clients are business professionals who need to show their expertise to people in their market. Carl is Principal of Global Reach Communications, based in the Toronto, Canada area. You can follow him on Twitter @CarlFriesen.

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How to Use Opinions to Create Powerful Content

Informed opinion from qualified people has value in our society. Opinion-oriented content can be engaging, effective and can help collect eyeballs. Here are the essentials for using opinions effectively to create powerful content.

Posted in Creating Content, How-To, Social Media | Tagged , , , , , , , , | 6 Comments

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Author: Carl Friesen

Carl Friesen uses his background in journalism to dig for “the story” to develop content that will show his clients in their best possible light. Many of his clients are business professionals who need to show their expertise to people in their market. Carl is Principal of Global Reach Communications, based in the Toronto, Canada area. You can follow him on Twitter @CarlFriesen.

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Create How-to Content that Serves Your Market, and Your Business

Creating genuinely helpful content for your audience is a core principle of content marketing. And “how-to” content can be among the most helpful. The trick is to inform but also persuade. Here are some tips on creating content that helps your audience members learn how to do some things, but won’t “help” them right out of needing your services.

Posted in Content Ideas, Creating Content, How-To | Tagged , , , | 6 Comments

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Author: Carl Friesen

Carl Friesen uses his background in journalism to dig for “the story” to develop content that will show his clients in their best possible light. Many of his clients are business professionals who need to show their expertise to people in their market. Carl is Principal of Global Reach Communications, based in the Toronto, Canada area. You can follow him on Twitter @CarlFriesen.

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How to Create Compelling Content Using Fear and Desire

Creating content that persuades the reader to take a desired action — while avoiding the direct “call to action” sales pitch — can be challenging. Here, Carl Friesen shows how to instill fear and/or desire through your content to compel the reader to take a specific action, be it signing up for your newsletter or following you on Twitter.

Posted in Creating Content, How-To | Tagged , , | 7 Comments

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Carl Friesen

Carl Friesen uses his background in journalism to dig for “the story” to develop content that will show his clients in their best possible light. Many of his clients are business professionals who need to show their expertise to people in their market. Carl is Principal of Global Reach Communications, based in the Toronto, Canada area. You can follow him on Twitter @CarlFriesen.

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The 5 Types of Content That Grab Attention

Do you want to engage people’s attention, provide them with useful information and, in. . .  more

Posted in Content Ideas, Understanding Your Audience | Tagged , , , , , , , , | 7 Comments

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Carl Friesen

Carl Friesen uses his background in journalism to dig for “the story” to develop content that will show his clients in their best possible light. Many of his clients are business professionals who need to show their expertise to people in their market. Carl is Principal of Global Reach Communications, based in the Toronto, Canada area. You can follow him on Twitter @CarlFriesen.

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