Author Archives: Chris Moritz

Chris Moritz

Chris Moritz is the Digital Content Strategy Manager at C-E, a major Metro Detroit ad agency, serving as a senior digital strategist and liaison between its Digital and Publishing teams. He helps clients embrace their role as publishers of compelling, relevant, and persuasive content. His work leverages the best of his experience with web design and development, information architecture, and user experience design. You can follow him on Twitter @chrismoritz.

How to Develop the Strategic Pillars to Hold Up Your Content Strategy

By Chris Moritz | Published: October 1, 2010

Tweet Congratulations – you’ve diligently completed the Discovery phase of your content strategy with. . .  more

Posted in Developing a Strategy, How-To | Tagged , , , , , , , | 11 Comments

Author: Chris Moritz

Chris Moritz is the Digital Content Strategy Manager at C-E, a major Metro Detroit ad agency, serving as a senior digital strategist and liaison between its Digital and Publishing teams. He helps clients embrace their role as publishers of compelling, relevant, and persuasive content. His work leverages the best of his experience with web design and development, information architecture, and user experience design. You can follow him on Twitter @chrismoritz.

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How to Start Your Content Strategy: The Discovery Phase

By Chris Moritz | Published: June 1, 2010

Tweet You want to get your content marketing initiative off to a great start.. . .  more

Posted in Developing a Strategy, Getting Started, How-To, Understanding Your Audience | Tagged , , , | 17 Comments

Author: Chris Moritz

Chris Moritz is the Digital Content Strategy Manager at C-E, a major Metro Detroit ad agency, serving as a senior digital strategist and liaison between its Digital and Publishing teams. He helps clients embrace their role as publishers of compelling, relevant, and persuasive content. His work leverages the best of his experience with web design and development, information architecture, and user experience design. You can follow him on Twitter @chrismoritz.

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