Author Archives: Christine Dunn

Christine Dunn

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Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs.

Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors “Dollar for Dollar,” the personal finance blog on The Boston Globe’s Boston.com website.

Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.

Wisconsin Cheese Develops Global Following: Case Study

Summer grillers have a new source for fun recipes this summer: The Cheese and Burger Society website. It’s one of five websites developed as part of an extensive content marketing strategy for the Board, who is tasked with promoting and protecting the Wisconsin cheese industry’s 160-year-old brand and reputation.

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Author: Christine Dunn

Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs. Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website. Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.

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Email Is Still the Best Way to Share Content Among Consumers and Businesses

Social media tools such as Pinterest and Facebook may be all the rage, but email remains the top social network and is also the bedrock of B2B interactions, including customer communications, transactional messages and lead generation, two studies independently found.

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Author: Christine Dunn

Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs. Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website. Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.

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StumbleUpon Helps Companies Get Their Content ‘Discovered’

When Mint.com, a free, web-based service that provides personal financial management tools, wanted to reach a wider demographic of individuals with different financial needs, they signed up to be a paid content provider with StumbleUpon, a search engine service that finds and recommends web content to its subscribers.

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Author: Christine Dunn

Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs. Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website. Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.

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Use Professional or User-Generated Video? New Survey Says ‘Both.’

The use of videos in content marketing is growing as more companies try to incorporate visual elements in their content marketing campaigns instead of relying solely on text-based initiatives. A new study by comScore and EXPO found that the best method is to combine both.

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Author: Christine Dunn

Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs. Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website. Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.

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Dove Wins Male Consumers By Evoking Memories of Home

Click on www.Dove.com and one of the highlights of the site is a video with basketball star Shaquille O’Neal kissing his mother on the cheek. It is an important example of how Dove’s content marketing team has succeeded in helping to make this brand one of the most desired in 2012 among both men and women.

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Author: Christine Dunn

Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs. Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website. Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.

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Stipple, Luminate Improve Engagement Rates With Interactive Images

Photographs and other static images have often posed a dilemma for content marketers. While they draw people in and serve as an important hook for engagement, from a search perspective, they offer few SEO points and take up valuable real estate, especially on a website’s home page.

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Author: Christine Dunn

Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs. Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website. Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.

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Salesforce.com Expands With Low-Cost, Flexible CRM Solution

Building out, and then maintaining a website with an extensive and flexible content management system has traditionally been a time-intensive and costly effort for companies. Salesforce.com aims to change all that with the new service called Salesforce Site.com, unveiled this week.

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Author: Christine Dunn

Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs. Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website. Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.

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Mobile App Content Standards on Rise with Smartphone Adoption

While many marketers already accept that mobile applications need to be part of an integrated content marketing strategy, they may not realize consumers are raising the bar, expecting a higher level of engagement and a richer experience from brands leveraging mobile apps.

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Author: Christine Dunn

Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs. Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website. Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.

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Kotex Uses Stand-Up Comedy in New Content Campaign

Kotex, the feminine care brand of Kimberly-Clark Corp., has implemented an extensive content marketing strategy to get young women to “Stand Up for What’s Real,” encouraging its community to not only engage on the company’s website, but to voice opinions in social forums orchestrated on Facebook, Twitter, Tumblr, Pinterest, Google+ and YouTube.

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Author: Christine Dunn

Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs. Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website. Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.

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Social Media Survey: Women Less Likely to Share Personal Information

A recent survey by uSamp, a provider of online market research, found distinct variance across genders, and among age groups, when it comes to issues of Internet privacy – providing important insight for content marketers as they not only distribute information, but collect it, during their campaigns.

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avatar

Author: Christine Dunn

Christine Dunn has almost two decades of experience writing about finance and business issues. As founder and president of Savoir Media, she works with companies and executives on developing strategic, integrated media and marketing programs. Prior to starting her award-winning company, she worked at Bloomberg News, where she served as Boston Bureau Chief and ran industry coverage for several national teams of reporters, including consumer/retail, mutual funds and education. She also authors "Dollar for Dollar," the personal finance blog on The Boston Globe's Boston.com website. Follow her on Facebook www.facebook.com/ChristineODunn or on Twitter @ChristineODunn.

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