Author Archives: Clare McDermott

Clare McDermott

Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.

CCO Issue 4: Content Measurement Kryptonite

Tweet Why is measurement such a feared word? Maybe it’s the guilt felt by. . .  more

Posted in Chief Content Officer Blog Posts | Tagged , , , | 2 Comments

Author: Clare McDermott

Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.

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Pop-Up Pub: Longshot Magazine

Longshot Magazine

Tweet The Workshop of Content Marketing Projects. “Over a 48-hour period from noon July. . .  more

Posted in Chief Content Officer Content, Content Marketing Case Studies, Print | Leave a comment

Author: Clare McDermott

Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.

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No Theories Allowed: Managing Content Marketing for B2B Brands

Tweet In a packed room at Content Marketing World, Arnie Kuenn (CEO, Vertical Measures),. . .  more

Posted in Content Marketing World, Creating Content, How-To | Tagged , , , , , , , , , , , | 1 Comment

Author: Clare McDermott

Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.

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New Issue of CCO – It’s All About Innovation

Tweet Don’t forget our July issue of CCO magazine when you pack for the. . .  more

Posted in Chief Content Officer Blog Posts, Company News, Content Marketing Examples | Tagged , | 2 Comments

Author: Clare McDermott

Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.

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Thinking Outside of the Bento Box to Improve Content Design

Tweet Bento boxes satisfy the obsessive-compulsive disorder-side of my personality, organizing those fishy morsels. . .  more

Posted in Chief Content Officer Blog Posts, Content Design, How-To | Tagged , | 4 Comments

Author: Clare McDermott

Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.

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CCO Issue Two: Technology, Baby!

Tweet If you are a Chief Content Officer magazine subscriber, keep an eye out. . .  more

Posted in Chief Content Officer Blog Posts, How-To | Tagged , , | 1 Comment

Author: Clare McDermott

Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.

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LEGO: From Toy Company to Multi-Media Brand

Tweet How does a toy company that sells easily replicable building blocks build an. . .  more

Posted in Content Marketing Case Studies, How-To | Tagged , | 2 Comments

Author: Clare McDermott

Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.

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Quora for Content Marketing: Is it Worth Your Time?

Tweet In the second issue of Chief Content Officer magazine, to be released next week,. . .  more

Posted in Chief Content Officer Blog Posts, Content Marketing Tools, How-To | Tagged , | 5 Comments

Author: Clare McDermott

Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.

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How Professional Services Firms Use Content Marketing

Tweet The B2B Content Marketing 2010: Professional Services Industry Report is based on research. . .  more

Posted in Content Marketing Research | Tagged | 15 Comments

Author: Clare McDermott

Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.

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Chief Content Officer Magazine Launches in Print and Digital

Tweet NOTE: Chief Content Officer magazine is completely free while we are in beta. . . .  more

Posted in Chief Content Officer Blog Posts, Company News, How-To | Tagged , , , , | 13 Comments

Author: Clare McDermott

Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.

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