Author Archives: Dianna Huff

Dianna Huff

The president of DH Communications, Inc., Dianna Huff helps B2B companies get found in Google through SEO, content creation, and social media. Dianna has been quoted in numerous blogs, books, and articles; her work is also featured in David Meerman Scott’s book, World Wide Rave. Dianna’s client list includes large and small companies across the U.S.

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Make Your Content Do Double Duty When Writing to Multiple Audiences

By Dianna Huff | Published: August 25, 2010

As a B2B marketer or content creator, your job is to create pieces of original content that address the needs/concerns/challenges of your audience. As you know, however, the B2B sales cycle, which can be quite complex, often includes more than one “audience” type as buying decisions are made by teams of people: the purchaser, the

How to Find Content Ideas in Your Web Analytics Report

By Dianna Huff | Published: June 30, 2010

Did you know that your Web analytics application is a wealth of information when it comes to generating ideas for new content? If you are like many people I know, you may look at the top 10 or 20 keywords to give you a good macro view of the search phrases people used to find