Author Archives: Dianna Huff

Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.

How to Develop a Wikipedia Page that Sails Through the Approval Process

Tweet When I first decided to create a Wikipedia page for my client’s technology,. . .  more

Posted in Creating Content, How-To, Social Media | Tagged , | 5 Comments

Author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.

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A Simple Template for Keeping in Touch with B2B Sales Reps and Distributors

Tweet Last year CMI blogger Jennifer Watson wrote a terrific article, The Audience Content. . .  more

Posted in Content Marketing Templates, How-To, Managing the Process | Tagged , | 3 Comments

Author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.

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Reduce “Getting it All Done” Content Marketing Anxiety: Create Your Own System

Tweet You can find dozens of really good applications, books, and blogs on how. . .  more

Posted in How-To, Managing the Process | 1 Comment

Author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.

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Great Content Starts with Great Questions: Tips for Asking the Right Ones

Tweet Over the years, I’ve had many B2B manufacturing clients want to include what. . .  more

Posted in Content Ideas, Creating Content, How-To | Tagged , , | 5 Comments

Author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.

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How to Resolve a Key Disconnect for Manufacturing Marketers

B2B Content Marketing 2010 - Manufacturing Report

Tweet As the author of 2010 B2B Manufacturing / Processing Industry Report, I got. . .  more

Posted in Content Marketing Research, Creating Content, How-To, SEO | Tagged , , , | Leave a comment

Author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.

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The Three Biggest Mistakes Companies Make with B2B Websites

Tweet In the early days of the Internet, web content was an afterthought. The. . .  more

Posted in Creating Content, How-To, Podcasts, Web Content | Tagged , , , , , , , , , | 9 Comments

Author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.

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Look to Your Customers for Fresh Content Ideas

Tweet At a recent presentation I gave, a gentleman in the audience asked how. . .  more

Posted in Content Ideas, Creating Content, How-To, Repurposing Content | Tagged , , , , , , | Leave a comment

Author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.

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Make Your Content Do Double Duty When Writing to Multiple Audiences

Tweet As a B2B marketer or content creator, your job is to create pieces. . .  more

Posted in Creating Content, How-To, Repurposing Content | Tagged , , , , , , , , , , | 3 Comments

Author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.

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How to Find Content Ideas in Your Web Analytics Report

Tweet Did you know that your Web analytics application is a wealth of information. . .  more

Posted in Content Ideas, Creating Content, How-To | Tagged , , , , , , | 10 Comments

Author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.

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