Author Archives: Doug Kessler

Doug Kessler

Doug Kessler is co-founder and creative director of Velocity, the London-based B2B marketing agency. He helps clients tell great stories, then drive those stories into the market using content marketing. Doug wrote Velocity’s ‘Content Marketing Workbook’ and ‘The B2B Marketing Manifesto’. You can follow Doug on Twitter at @dougkessler.

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Mobile In B2B: The Invisible Juggernaut

By Doug Kessler | Published: October 18, 2010

Tweet Mobile is one of those areas in which, annoyingly, B2C is way ahead. . . more

Posted in Content Ideas, How-To, Mobile | Tagged B2B Marketing, B2C Marketing, Branding, Content Ideas, How-To, Mobile | 1 Comment

Author: Doug Kessler

Doug Kessler is co-founder and creative director of Velocity, the London-based B2B marketing agency. He helps clients tell great stories, then drive those stories into the market using content marketing. Doug wrote Velocity's 'Content Marketing Workbook' and 'The B2B Marketing Manifesto'. You can follow Doug on Twitter at @dougkessler.

Library Marketing: The Next Big Challenge For Content Marketing

By Doug Kessler | Published: July 29, 2010

Tweet As content marketing takes off in the B2B world, more and more brands. . . more

Posted in Content Distribution, How-To | Tagged Analytics, B2B Marketing, Blogging, Buyer Persona, Buying Cycle, case studies, eBook, SEO, Social Media, Videos, White Papers | 5 Comments

Author: Doug Kessler

Doug Kessler is co-founder and creative director of Velocity, the London-based B2B marketing agency. He helps clients tell great stories, then drive those stories into the market using content marketing. Doug wrote Velocity's 'Content Marketing Workbook' and 'The B2B Marketing Manifesto'. You can follow Doug on Twitter at @dougkessler.