Author Archives: Jennifer Watson
Jennifer Watson
As a writer, product developer and marketing director in healthcare and HR services for close to 20 years, Jennifer Watson only recently realized that what she’s been doing is called “content marketing.” She founded Context Communications to help B2B professional services firms have clear, compelling, intelligent conversations with their employees and markets using content marketing strategies.
Author: Jennifer Watson
As a writer, product developer and marketing director in healthcare and HR services for close to 20 years, Jennifer Watson only recently realized that what she’s been doing is called “content marketing.” She founded Context Communications to help B2B professional services firms have clear, compelling, intelligent conversations with their employees and markets using content marketing strategies.
Other posts by Jennifer Watson
Author: Jennifer Watson
As a writer, product developer and marketing director in healthcare and HR services for close to 20 years, Jennifer Watson only recently realized that what she’s been doing is called “content marketing.” She founded Context Communications to help B2B professional services firms have clear, compelling, intelligent conversations with their employees and markets using content marketing strategies.
Other posts by Jennifer Watson
Tweet Pin It When building an editorial schedule, you naturally look to your roster. . . more
Posted in Content Ideas, Creating Content, How-To | Tagged Branding, case studies, Content Creation, Content Ideas, Editorial Calendar, Facebook, How-To, linkedin, Social Media, Twitter
Author: Jennifer Watson
As a writer, product developer and marketing director in healthcare and HR services for close to 20 years, Jennifer Watson only recently realized that what she’s been doing is called “content marketing.” She founded Context Communications to help B2B professional services firms have clear, compelling, intelligent conversations with their employees and markets using content marketing strategies.
Other posts by Jennifer Watson
Using a Thought Leadership Council to Serve Up Great Content
Tweet Pin It Executing a content marketing strategy is a daunting task. As the. . . more