Author Archives: Jodi Harris
Jodi Harris
Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.
Author: Jodi Harris
Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.
Other posts by Jodi Harris
A recent CMI webinar offers valuable insight into how marketers can best use video and social media to leverage their content, given the high expectations of a tech savvy audience. Check out the webinar for compelling ideas on how to use video to drive awareness, and to see examples of best practices in five key areas.
Author: Jodi Harris
Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.
Other posts by Jodi Harris
Content Marketing Institute’s latest webinar outlines a framework that uses four categories to more clearly define potential customers, and help marketers create the type of content that will work best at each phase of the purchase funnel.
Posted in How-To, Managing the Process, Understanding Your Audience, Webinars | Tagged Blogging, Brand, case studies, eBooks, Engagement, infographics, ROI, Social Media, target market, Video, Webinar, White Papers
Author: Jodi Harris
Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.
Other posts by Jodi Harris
Author: Jodi Harris
Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.
Other posts by Jodi Harris
Author: Jodi Harris
Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.
Other posts by Jodi Harris
Author: Jodi Harris
Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.
Other posts by Jodi Harris
Author: Jodi Harris
Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.
Other posts by Jodi Harris
Just like museum curators who find the masterpieces out there, content marketers can find. . . more
Author: Jodi Harris
Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.
Other posts by Jodi Harris
Author: Jodi Harris
Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.
Other posts by Jodi Harris
Author: Jodi Harris
Jodi Harris is the editorial content manager for Content Marketing Institute. She also runs an independent content strategy and management business: Jodi Harris Content Consulting. Jodi has developed and managed print and digital content projects for marketing, entertainment, automotive, health care, and biotech publishers, as well as for entertainment industry brands. You can follow her on Twitter at @Joderama.
Other posts by Jodi Harris
The 6 Key Metrics You Need to Maximize Webinar Opportunities
The webinar is one of the most powerful formats in the content marketer’s arsenal, and research suggests that nearly half of all B2B marketers are using webinars. Here are six key metrics to help you maximize webinar opportunities for your company or brand.