Author Archives: Joe Chernov

Joe Chernov

Joe is the VP of Content Marketing for Eloqua, a revenue performance management company. He also co-chairs the Word of Mouth Marketing Association’s ethics panel. One of the industry’s most award-winning content marketers, Joe is responsible for creating, distributing and measuring Eloqua’s market-facing content, such as infographics, playbooks and videos. You can follow Joe on Twitter @jchernov

4 Hidden Benefits of Content Marketing that Go Beyond ROI

In their rush to be measured like everyone else, content marketers are in danger of short-changing their full value. These four benefits of content marketing can bring immense value to your company and its internal communication goals.

Posted in How-To, Internal Relationships | Tagged , , | 7 Comments

Author: Joe Chernov

Joe is the VP of Content Marketing for Eloqua, a revenue performance management company. He also co-chairs the Word of Mouth Marketing Association’s ethics panel. One of the industry’s most award-winning content marketers, Joe is responsible for creating, distributing and measuring Eloqua’s market-facing content, such as infographics, playbooks and videos. You can follow Joe on Twitter @jchernov

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20 Women Who Rock Content Marketing

Joe Chernov expresses his dismay with the “boy’s club” culture of content marketing, namely, excluding women thought leaders and influencers, noting that it is detrimental to the content marketing industry. He then lists 20 women who rock content marketing, and invites you to add your own favorite content marketing women — with their Twitter handle — who rock your own content marketing world!

Posted in Editor's Recommendation, Influential Content Marketers | Tagged , , | 110 Comments

Author: Joe Chernov

Joe is the VP of Content Marketing for Eloqua, a revenue performance management company. He also co-chairs the Word of Mouth Marketing Association’s ethics panel. One of the industry’s most award-winning content marketers, Joe is responsible for creating, distributing and measuring Eloqua’s market-facing content, such as infographics, playbooks and videos. You can follow Joe on Twitter @jchernov

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5 Quick Tips to Make Your Content Live Longer

Tweet Pin It Content marketing is lunch pail work. It wears a blue collar. . .  more

Posted in Content Distribution, Content Ideas, How-To, Quick Ideas, Repurposing Content, Web Content | Tagged , , , , , , , , , , , | 9 Comments

Author: Joe Chernov

Joe is the VP of Content Marketing for Eloqua, a revenue performance management company. He also co-chairs the Word of Mouth Marketing Association’s ethics panel. One of the industry’s most award-winning content marketers, Joe is responsible for creating, distributing and measuring Eloqua’s market-facing content, such as infographics, playbooks and videos. You can follow Joe on Twitter @jchernov

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A Content Marketing Autopsy of a Popular Infographic

Let’s start with a challenge: Without mentioning other colors, describe the color orange. Seriously, try it. Go on.

Impossible, right?

Now imagine describing not only what an infographic is but also what makes a good one. Because it’s uniquely difficult to do this in the abstract, examples are key. So let’s channel our inner Jack Klugman (Quincy, anyone?) and perform an autopsy on a recent infographic, dissecting it to see what worked, what could have been improved, and what features might have made it truly epic.

Posted in Content Design, Content Marketing Case Studies, Creating Content, How-To, Infographics | Tagged | 9 Comments

Author: Joe Chernov

Joe is the VP of Content Marketing for Eloqua, a revenue performance management company. He also co-chairs the Word of Mouth Marketing Association’s ethics panel. One of the industry’s most award-winning content marketers, Joe is responsible for creating, distributing and measuring Eloqua’s market-facing content, such as infographics, playbooks and videos. You can follow Joe on Twitter @jchernov

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Remarkable Content Begins at 81%

Tweet Pin It We’ve all heard of the 80/20 rule. You know, the one. . .  more

Posted in Creating Content, Getting Started, How-To, Social Media | Tagged , , | 6 Comments

Author: Joe Chernov

Joe is the VP of Content Marketing for Eloqua, a revenue performance management company. He also co-chairs the Word of Mouth Marketing Association’s ethics panel. One of the industry’s most award-winning content marketers, Joe is responsible for creating, distributing and measuring Eloqua’s market-facing content, such as infographics, playbooks and videos. You can follow Joe on Twitter @jchernov

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Infographics in 15 Minutes

Tweet Pin It Fifteen minutes might just be the perfect length for a presentation.. . .  more

Posted in Content Marketing World, How-To, Infographics, Social Media, Understanding Your Audience | Tagged , , | 10 Comments

Author: Joe Chernov

Joe is the VP of Content Marketing for Eloqua, a revenue performance management company. He also co-chairs the Word of Mouth Marketing Association’s ethics panel. One of the industry’s most award-winning content marketers, Joe is responsible for creating, distributing and measuring Eloqua’s market-facing content, such as infographics, playbooks and videos. You can follow Joe on Twitter @jchernov

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Content Marketing as a “Force Multiplier”

Tweet Pin It While driving home from a weekend getaway, my wife and I. . .  more

Posted in Content Marketing Case Studies, How-To, Managing the Process, Repurposing Content, SEO, Social Media | Tagged , , , , , , , , , , , , , , | 8 Comments

Author: Joe Chernov

Joe is the VP of Content Marketing for Eloqua, a revenue performance management company. He also co-chairs the Word of Mouth Marketing Association’s ethics panel. One of the industry’s most award-winning content marketers, Joe is responsible for creating, distributing and measuring Eloqua’s market-facing content, such as infographics, playbooks and videos. You can follow Joe on Twitter @jchernov

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Planned Obsolescence: The Key to Content Marketing

Tweet Pin It Last September, MarketingProfs and Junta42 teamed up to produce a report. . .  more

Posted in Content Design, Creating Content, How-To | Tagged , | 13 Comments

Author: Joe Chernov

Joe is the VP of Content Marketing for Eloqua, a revenue performance management company. He also co-chairs the Word of Mouth Marketing Association’s ethics panel. One of the industry’s most award-winning content marketers, Joe is responsible for creating, distributing and measuring Eloqua’s market-facing content, such as infographics, playbooks and videos. You can follow Joe on Twitter @jchernov

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