Author Archives: John Bottom

John Bottom

After River Phoenix’s dad, the second most significant John Bottom on the web. (check it out if you don’t believe me.) That’s not counting John Bottom, the insolvency lawyer in British Columbia. Or John Bottom of Lincoln
who, according to judicial records, was indicted in 1767 for the theft of 32 pounds weight of raisins. We’re a distinguished bunch, we Bottoms, and I just happen to be the side of the family that works in B2B marketing. I do it because I like it and have been fairly successful in helping clients plan and implement content marketing strategies that brings them results. And it pays better than stealing raisins. You can follow me on Twitter @basebot.

Buyersphere Report 2011: A European Perspective on B2B Content Consumption

Tweet The recently released Buyersphere Report 2011 on shifting trends in buyer research behavior. . .  more

Posted in Content Marketing Research, How-To, Understanding Your Audience | Tagged , , | 6 Comments

Author: John Bottom

After River Phoenix's dad, the second most significant John Bottom on the web. (check it out if you don't believe me.) That's not counting John Bottom, the insolvency lawyer in British Columbia. Or John Bottom of Lincoln who, according to judicial records, was indicted in 1767 for the theft of 32 pounds weight of raisins. We're a distinguished bunch, we Bottoms, and I just happen to be the side of the family that works in B2B marketing. I do it because I like it and have been fairly successful in helping clients plan and implement content marketing strategies that brings them results. And it pays better than stealing raisins. You can follow me on Twitter @basebot.

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How to Keep Your Content in the Zone

Tweet How serious is your brand? I know, I know. All brands are serious. . .  more

Posted in Getting Started, How-To | Tagged , , , , | 4 Comments

Author: John Bottom

After River Phoenix's dad, the second most significant John Bottom on the web. (check it out if you don't believe me.) That's not counting John Bottom, the insolvency lawyer in British Columbia. Or John Bottom of Lincoln who, according to judicial records, was indicted in 1767 for the theft of 32 pounds weight of raisins. We're a distinguished bunch, we Bottoms, and I just happen to be the side of the family that works in B2B marketing. I do it because I like it and have been fairly successful in helping clients plan and implement content marketing strategies that brings them results. And it pays better than stealing raisins. You can follow me on Twitter @basebot.

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Checklist: The 4 Key Qualities of Effective Content

Tweet Over the last few years there have been some excellent examples of content. . .  more

Posted in Content Marketing Checklists, Creating Content, Getting Started, How-To | Tagged , , , , , , , | 5 Comments

Author: John Bottom

After River Phoenix's dad, the second most significant John Bottom on the web. (check it out if you don't believe me.) That's not counting John Bottom, the insolvency lawyer in British Columbia. Or John Bottom of Lincoln who, according to judicial records, was indicted in 1767 for the theft of 32 pounds weight of raisins. We're a distinguished bunch, we Bottoms, and I just happen to be the side of the family that works in B2B marketing. I do it because I like it and have been fairly successful in helping clients plan and implement content marketing strategies that brings them results. And it pays better than stealing raisins. You can follow me on Twitter @basebot.

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A Campaign in a Day: Lessons Learned from the Great Content Marketing Experiment

Tweet On May 19th, a fascinating experiment took place at an event in London,. . .  more

Posted in Content Marketing Case Studies, Content Marketing Examples | Tagged , , , , , , , , | 7 Comments

Author: John Bottom

After River Phoenix's dad, the second most significant John Bottom on the web. (check it out if you don't believe me.) That's not counting John Bottom, the insolvency lawyer in British Columbia. Or John Bottom of Lincoln who, according to judicial records, was indicted in 1767 for the theft of 32 pounds weight of raisins. We're a distinguished bunch, we Bottoms, and I just happen to be the side of the family that works in B2B marketing. I do it because I like it and have been fairly successful in helping clients plan and implement content marketing strategies that brings them results. And it pays better than stealing raisins. You can follow me on Twitter @basebot.

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