Author Archives: Katie McCaskey

Katie McCaskey

Katie McCaskey uses content marketing to promote the specialty grocery she co-owns, and teaches her clients how to do the same. She is author of the forthcoming book, “Urban Escapee: How to Ditch the City Commute, Build a Business, and Revitalize Main Street” (2012). Follow her on Twitter @KatieMcCaskey.

Tech Tools

Tweet Pin It Tools social influencers use to launch words off the page and. . .  more

Posted in Chief Content Officer Content | Leave a comment

Author: Katie McCaskey

Katie McCaskey uses content marketing to promote the specialty grocery she co-owns, and teaches her clients how to do the same. She is author of the forthcoming book, "Urban Escapee: How to Ditch the City Commute, Build a Business, and Revitalize Main Street" (2012). Follow her on Twitter @KatieMcCaskey.

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Copyblogger, Social Media Examiner: Live from Content Marketing World

Tweet Pin It Silent Bob to Social Media Today’s Content Marketing  World opening session. . .  more

Posted in Content Marketing World | Leave a comment

Author: Katie McCaskey

Katie McCaskey uses content marketing to promote the specialty grocery she co-owns, and teaches her clients how to do the same. She is author of the forthcoming book, "Urban Escapee: How to Ditch the City Commute, Build a Business, and Revitalize Main Street" (2012). Follow her on Twitter @KatieMcCaskey.

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Harnessing the Power of Participation Creation

Tweet Pin It History is the Future… Did you know Cleveland has a rich. . .  more

Posted in Content Marketing World | Leave a comment

Author: Katie McCaskey

Katie McCaskey uses content marketing to promote the specialty grocery she co-owns, and teaches her clients how to do the same. She is author of the forthcoming book, "Urban Escapee: How to Ditch the City Commute, Build a Business, and Revitalize Main Street" (2012). Follow her on Twitter @KatieMcCaskey.

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Emotion and Storytelling: Growing Your Small Business/Non-Profit by Pulling Heartstrings

Tweet Pin It Is your content worthy of your life story? The life stories. . .  more

Posted in Content Marketing World, How-To | Leave a comment

Author: Katie McCaskey

Katie McCaskey uses content marketing to promote the specialty grocery she co-owns, and teaches her clients how to do the same. She is author of the forthcoming book, "Urban Escapee: How to Ditch the City Commute, Build a Business, and Revitalize Main Street" (2012). Follow her on Twitter @KatieMcCaskey.

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Microsite Yields Big Results for PTC

Tweet Pin It Microsites may be small, but they sure are mighty! Microsites are. . .  more

Posted in Content Marketing Case Studies, Microsites | Tagged , | 1 Comment

Author: Katie McCaskey

Katie McCaskey uses content marketing to promote the specialty grocery she co-owns, and teaches her clients how to do the same. She is author of the forthcoming book, "Urban Escapee: How to Ditch the City Commute, Build a Business, and Revitalize Main Street" (2012). Follow her on Twitter @KatieMcCaskey.

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Diving into Content Marketing: How Dive Rite Engages its Prospects

Tweet Pin It Scuba divers everywhere remember that first breath underwater. If you’ve never. . .  more

Posted in Content Marketing Case Studies | 1 Comment

Author: Katie McCaskey

Katie McCaskey uses content marketing to promote the specialty grocery she co-owns, and teaches her clients how to do the same. She is author of the forthcoming book, "Urban Escapee: How to Ditch the City Commute, Build a Business, and Revitalize Main Street" (2012). Follow her on Twitter @KatieMcCaskey.

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Author: Katie McCaskey

Katie McCaskey uses content marketing to promote the specialty grocery she co-owns, and teaches her clients how to do the same. She is author of the forthcoming book, "Urban Escapee: How to Ditch the City Commute, Build a Business, and Revitalize Main Street" (2012). Follow her on Twitter @KatieMcCaskey.

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Warning! SEO Copy Bubble Bursting

SEO web writing is important, but the surrounding hype and bad practices surrounding it is about to burst. Content marketing is more effective.

Posted in How-To, SEO | Tagged , , | 11 Comments

Author: Katie McCaskey

Katie McCaskey uses content marketing to promote the specialty grocery she co-owns, and teaches her clients how to do the same. She is author of the forthcoming book, "Urban Escapee: How to Ditch the City Commute, Build a Business, and Revitalize Main Street" (2012). Follow her on Twitter @KatieMcCaskey.

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Content Marketing Using Facebook

Tweet Pin It Content marketing using Facebook remains shockingly bad. Everyone uses light switches.. . .  more

Posted in How-To, Social Media | Tagged , , , | 15 Comments

Author: Katie McCaskey

Katie McCaskey uses content marketing to promote the specialty grocery she co-owns, and teaches her clients how to do the same. She is author of the forthcoming book, "Urban Escapee: How to Ditch the City Commute, Build a Business, and Revitalize Main Street" (2012). Follow her on Twitter @KatieMcCaskey.

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QR Codes: 4 Tips to Release Content to the Wild

Tweet Pin It Where are the wild things? Not always on your website –. . .  more

Posted in Content Distribution, Content Marketing & Social Media, Content Marketing Case Studies, How-To, Mobile, Social Media | Tagged , , , , , , , | 36 Comments

Author: Katie McCaskey

Katie McCaskey uses content marketing to promote the specialty grocery she co-owns, and teaches her clients how to do the same. She is author of the forthcoming book, "Urban Escapee: How to Ditch the City Commute, Build a Business, and Revitalize Main Street" (2012). Follow her on Twitter @KatieMcCaskey.

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