Author Archives: Kelly Reeves

Kelly Reeves

Kelly Reeves is a senior marketing manager at Outbrain (a CMI benefactor), a content discovery platform that provides publishers a service for recommended links to increase traffic and generate revenue, and marketers a way to their distribute content alongside publisher’s own editorial recommendations. She is the editor of the Outbrain blog and tweets at @outbrain and @kellyreeves.

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5 Tips to Improve Your Headline Click-through Rate

By Kelly Reeves | Published: June 3, 2011

A well-crafted headline is the key to whether readers click through to your article.. . . more

Posted in Blogging, Content Marketing Checklists, Creating Content, eBooks, Editor's Recommendation, How-To, Quick Ideas | Tagged Content Creation, How-To, Quick Ideas | 14 Comments

Author: Kelly Reeves

Kelly Reeves is a senior marketing manager at Outbrain (a CMI benefactor), a content discovery platform that provides publishers a service for recommended links to increase traffic and generate revenue, and marketers a way to their distribute content alongside publisher's own editorial recommendations. She is the editor of the Outbrain blog and tweets at @outbrain and @kellyreeves.