Author Archives: Kevin Lund

Kevin Lund

Kevin Lund is President and Founder of T3 Publishing, a financial content strategy and publishing firm, specializing in bridging the marketing needs of businesses with the information needs of their customers. T3 Publishing is a leader in the content revolution taking place, and Kevin is passionate about helping companies use conversation —written or verbal—as a means for driving behavior. You can follow him on Twitter @optionjockey.

How a Print Strategy Could Save the World: A Case Study

By Kevin Lund | Published: November 12, 2010

Tweet Recently, I finished reading the book Let My People Go Surfing, by Patagonia. . .  more

Posted in Content Marketing Case Studies, Print | Tagged , , | 3 Comments

Author: Kevin Lund

Kevin Lund is President and Founder of T3 Publishing, a financial content strategy and publishing firm, specializing in bridging the marketing needs of businesses with the information needs of their customers. T3 Publishing is a leader in the content revolution taking place, and Kevin is passionate about helping companies use conversation —written or verbal—as a means for driving behavior. You can follow him on Twitter @optionjockey.

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Three Ways to Screw Up a Good Article

By Kevin Lund | Published: July 19, 2010

Tweet In the world of custom publishing, there are no second chances. If you’re. . .  more

Posted in Creating Content, How-To | Tagged , | 8 Comments

Author: Kevin Lund

Kevin Lund is President and Founder of T3 Publishing, a financial content strategy and publishing firm, specializing in bridging the marketing needs of businesses with the information needs of their customers. T3 Publishing is a leader in the content revolution taking place, and Kevin is passionate about helping companies use conversation —written or verbal—as a means for driving behavior. You can follow him on Twitter @optionjockey.

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How to Create a Custom Magazine Cover that Rocks

By Kevin Lund | Published: June 15, 2010

Tweet Though it’s said you can’t judge a book by its cover, you can. . .  more

Posted in Content Design, How-To, Print | Tagged , , , | 7 Comments

Author: Kevin Lund

Kevin Lund is President and Founder of T3 Publishing, a financial content strategy and publishing firm, specializing in bridging the marketing needs of businesses with the information needs of their customers. T3 Publishing is a leader in the content revolution taking place, and Kevin is passionate about helping companies use conversation —written or verbal—as a means for driving behavior. You can follow him on Twitter @optionjockey.

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