Author Archives: Lisa Petrilli

Lisa Petrilli

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Lisa Petrilli is Chief Executive Officer of C-Level Strategies, Inc., Chief Operating and Marketing Officer for the global To Be a Woman platform, and Chief Relationship Officer for CEO Connection. She is passionate about cultivating visionary leadership.
Lisa is also the author of, “The Introvert’s Guide to Success in Business and Leadership,” an Amazon Best-Selling eBook and “Hot New Release” on its launch day. The eBook is featured at Huffington Post, is available at www.TheIntrovertsGuide.net, and inspired her Harvard Business Review article, “An Introvert’s Guide to Networking.”
She blogs about leadership at her own Visionary Leadership Blog, for the Lead Change Group, and her blog posts are syndicated at Lead Digital, Business to Consumer, and Alltop.
Lisa is also Co-Founder and Co-Leader of Leadership Chat, www.LeadershipChat.net, a Twitter chat held every Tuesday evening that is attended by leaders from around the globe and is on pace to drive 500 million online impressions annually.
She is a consultant, blogger and advisor at Content Marketing Institute, can be found on Twitter as @LisaPetrilli, and may be reached at Lisa@CLevelStrategies.com.

Create Compelling Community Content: Fiskars Case Study

Must “content” come in written, video or podcast form? Consider the following . .. . .  more

Posted in How-To | Tagged , | 2 Comments

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Author: Lisa Petrilli

Lisa Petrilli is Chief Executive Officer of C-Level Strategies, Inc., Chief Operating and Marketing Officer for the global To Be a Woman platform, and Chief Relationship Officer for CEO Connection. She is passionate about cultivating visionary leadership. Lisa is also the author of, “The Introvert’s Guide to Success in Business and Leadership,” an Amazon Best-Selling eBook and “Hot New Release” on its launch day. The eBook is featured at Huffington Post, is available at www.TheIntrovertsGuide.net, and inspired her Harvard Business Review article, “An Introvert’s Guide to Networking.” She blogs about leadership at her own Visionary Leadership Blog, for the Lead Change Group, and her blog posts are syndicated at Lead Digital, Business to Consumer, and Alltop. Lisa is also Co-Founder and Co-Leader of Leadership Chat, www.LeadershipChat.net, a Twitter chat held every Tuesday evening that is attended by leaders from around the globe and is on pace to drive 500 million online impressions annually. She is a consultant, blogger and advisor at Content Marketing Institute, can be found on Twitter as @LisaPetrilli, and may be reached at Lisa@CLevelStrategies.com.

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Turn Your Business’s Vision into Inspiring Content: A Case Study

While writing a post for my personal blog on the difference between a business’s. . .  more

Posted in Content Marketing Case Studies, Content Marketing Examples | Tagged , , , , , | 4 Comments

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Author: Lisa Petrilli

Lisa Petrilli is Chief Executive Officer of C-Level Strategies, Inc., Chief Operating and Marketing Officer for the global To Be a Woman platform, and Chief Relationship Officer for CEO Connection. She is passionate about cultivating visionary leadership. Lisa is also the author of, “The Introvert’s Guide to Success in Business and Leadership,” an Amazon Best-Selling eBook and “Hot New Release” on its launch day. The eBook is featured at Huffington Post, is available at www.TheIntrovertsGuide.net, and inspired her Harvard Business Review article, “An Introvert’s Guide to Networking.” She blogs about leadership at her own Visionary Leadership Blog, for the Lead Change Group, and her blog posts are syndicated at Lead Digital, Business to Consumer, and Alltop. Lisa is also Co-Founder and Co-Leader of Leadership Chat, www.LeadershipChat.net, a Twitter chat held every Tuesday evening that is attended by leaders from around the globe and is on pace to drive 500 million online impressions annually. She is a consultant, blogger and advisor at Content Marketing Institute, can be found on Twitter as @LisaPetrilli, and may be reached at Lisa@CLevelStrategies.com.

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5 Content Marketing Secrets We Can Learn From Thomas Edison

You probably think of Thomas Edison as a great innovator, but did you know. . .  more

Posted in How-To | Tagged | 7 Comments

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Author: Lisa Petrilli

Lisa Petrilli is Chief Executive Officer of C-Level Strategies, Inc., Chief Operating and Marketing Officer for the global To Be a Woman platform, and Chief Relationship Officer for CEO Connection. She is passionate about cultivating visionary leadership. Lisa is also the author of, “The Introvert’s Guide to Success in Business and Leadership,” an Amazon Best-Selling eBook and “Hot New Release” on its launch day. The eBook is featured at Huffington Post, is available at www.TheIntrovertsGuide.net, and inspired her Harvard Business Review article, “An Introvert’s Guide to Networking.” She blogs about leadership at her own Visionary Leadership Blog, for the Lead Change Group, and her blog posts are syndicated at Lead Digital, Business to Consumer, and Alltop. Lisa is also Co-Founder and Co-Leader of Leadership Chat, www.LeadershipChat.net, a Twitter chat held every Tuesday evening that is attended by leaders from around the globe and is on pace to drive 500 million online impressions annually. She is a consultant, blogger and advisor at Content Marketing Institute, can be found on Twitter as @LisaPetrilli, and may be reached at Lisa@CLevelStrategies.com.

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How to Use Your Content to Find New Business Opportunities

Remember when Hamlet said, “The play’s the thing…?” He had just come to the. . .  more

Posted in Content Marketing Case Studies, Content Marketing Examples, eBooks, How-To | Tagged , , , | 9 Comments

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Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Lisa Petrilli

Lisa Petrilli is Chief Executive Officer of C-Level Strategies, Inc., Chief Operating and Marketing Officer for the global To Be a Woman platform, and Chief Relationship Officer for CEO Connection. She is passionate about cultivating visionary leadership. Lisa is also the author of, “The Introvert’s Guide to Success in Business and Leadership,” an Amazon Best-Selling eBook and “Hot New Release” on its launch day. The eBook is featured at Huffington Post, is available at www.TheIntrovertsGuide.net, and inspired her Harvard Business Review article, “An Introvert’s Guide to Networking.” She blogs about leadership at her own Visionary Leadership Blog, for the Lead Change Group, and her blog posts are syndicated at Lead Digital, Business to Consumer, and Alltop. Lisa is also Co-Founder and Co-Leader of Leadership Chat, www.LeadershipChat.net, a Twitter chat held every Tuesday evening that is attended by leaders from around the globe and is on pace to drive 500 million online impressions annually. She is a consultant, blogger and advisor at Content Marketing Institute, can be found on Twitter as @LisaPetrilli, and may be reached at Lisa@CLevelStrategies.com.

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