Author Archives: Nick Kinports

Nick Kinports

Nicholas is the Digital Strategy Lead at lonelybrand, where he spends his days (and many long nights) inventing the future of digital communications by connecting consumers and decision makers to brands. His team is responsible for quickly implementing turnkey digital programs that earn results for agencies and brands around the world. His 15-year career in digital marketing has resulted in numerous television and media appearances, including notable articles in Bloomberg-Businessweek, Forrester’s Web Strategy, Brand New (an Amazon best-seller) and Advertising Age. Follow Nicholas on Twitter @ADMAVEN.

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Using Paid Media to Achieve Remarkable B2B Conversion Rates

By Nick Kinports | Published: January 19, 2012

How would you like to achieve a B2B conversion rate of 30+ percent? It can be done, as Nick Kinports explains. Find out how his company, lonelybrand, achieved this remarkable conversion rate for three different digital paid media campaigns. A great resource for those in advertising and public relations, and for B2B brands in general.

Posted in Creating Content, How-To | Tagged Branding, Conversions, Engagement, Target Audience | 4 Comments

Author: Nick Kinports

Nicholas is the Digital Strategy Lead at lonelybrand, where he spends his days (and many long nights) inventing the future of digital communications by connecting consumers and decision makers to brands. His team is responsible for quickly implementing turnkey digital programs that earn results for agencies and brands around the world. His 15-year career in digital marketing has resulted in numerous television and media appearances, including notable articles in Bloomberg-Businessweek, Forrester’s Web Strategy, Brand New (an Amazon best-seller) and Advertising Age. Follow Nicholas on Twitter @ADMAVEN.

Other posts by Nick Kinports

A Blueprint for Ad and PR Agencies: Become More Competent in Content Marketing

By Nick Kinports | Published: November 29, 2011

I’ll be the first to tell you agency-based content marketing is old news. Establishing. . . more

Posted in Content Marketing Research, Creating Content, How-To, Social Media | Tagged Analytics, Blogging, eBooks, Microsites, Mobile, PR, Print, Social Media, Web Content, Webinars, White Papers | 6 Comments

Author: Nick Kinports

Nicholas is the Digital Strategy Lead at lonelybrand, where he spends his days (and many long nights) inventing the future of digital communications by connecting consumers and decision makers to brands. His team is responsible for quickly implementing turnkey digital programs that earn results for agencies and brands around the world. His 15-year career in digital marketing has resulted in numerous television and media appearances, including notable articles in Bloomberg-Businessweek, Forrester’s Web Strategy, Brand New (an Amazon best-seller) and Advertising Age. Follow Nicholas on Twitter @ADMAVEN.

Other posts by Nick Kinports

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