Author Archives: Manya Chylinski

Manya Chylinski

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Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

Dos and Don’ts for Keeping Control over Your Social Media Content

Not every content marketer is comfortable with all the media we have to deal with these days. We all want to maintain control of our content, but that isn’t always possible. Use these dos and don’ts to establish a quality assurance program and you’ll feel more comfortable with your content, no matter where it appears across the web.

Posted in How-To, Social Media | 4 Comments

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Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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Mobile Content Marketing: How to Market Your Content to On-the-Go Consumers

Marketers have to think long and hard about what content will work best for their mobile offerings. Here are some key considerations, and examples to learn from.

Posted in Content Marketing Examples, How-To, Mobile | 2 Comments

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Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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How to Develop an Internal Content Marketing Plan by Leveraging Intranets

Intranets are designed to share useful, informative content — just like the best B2C and B2B content marketing sites do. Although the audience is captive, the content still needs to engage employees so the site becomes a useful and vibrant center of a company’s internal community. Here are some essentials.

Posted in Creating Content, How-To, Internal Relationships | Tagged , , , , , , | 4 Comments

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Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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Creating Content that Serves its Civic Duty

Government entities don’t market products or services in the same sense that most businesses do, but their websites are designed to share content that informs and educates — just like the best B2C and B2B content marketing does. Those who create content in the public interest still must engage readers and earn their trust. Here are some guidelines and examples.

Posted in How-To, Webinars | Tagged , , , , | 4 Comments

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Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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Just How Healthy are Healthcare’s Content Efforts?

Medical and healthcare information is some of the most personal information people search for. . .  more

Posted in Content Ideas, Content Marketing Case Studies, Social Media, Vertical Marketing, Web Content | Tagged , , , , , , , | 3 Comments

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Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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Are Financial Services Companies Wise Investors in Content Marketing?

To most consumers, financial services companies are a bit like cars — we want. . .  more

Posted in Creating Content, How-To, Infographics, Social Media | Tagged , , , , | 6 Comments

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Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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How to Create a Reliable Portal to Your B2C Content

One of the best ways to market to consumers is with educational content. In. . .  more

Posted in How-To, Web Content | Tagged , , , , , , | Leave a comment

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Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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Content Marketing Fireside Chats

Today I sat in on the Content Marketing World Fireside Chats, which was a. . .  more

Posted in Content Distribution, Content Marketing World, Creating Content, Social Media | Tagged , , , , , , , , , , , , , | Leave a comment

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Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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Content From Anywhere to Anywhere

During his presentation at Content Marketing World today, Compendium CEO Chris Baggott stressed that. . .  more

Posted in Content Marketing World, Creating Content, SEO, Social Media | Tagged , , , , , | 1 Comment

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Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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Listen and Learn: A Guide for Creating Energized Podcasts

Podcasting can be a very effective way to connect with your audience. If you. . .  more

Posted in Creating Content, How-To, Podcasts | Tagged , , | 8 Comments

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Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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