Author Archives: Mike Sweeney

Mike Sweeney

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Mike Sweeney is Managing Partner of Right Source Marketing, a content marketing and marketing strategy firm. Please don’t hesitate to drop Mike a comment on this post, and for more like this, follow @mjsweeney on Twitter or check out the Marketing Trenches blog.

The Secrets of a Successful Content Marketing Kickoff Meeting

An organized, well-attended kickoff meeting is essential to starting a successful content marketing program.. . .  more

Posted in How-To, Managing the Process | Tagged | 8 Comments

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Author: Mike Sweeney

Mike Sweeney is Managing Partner of Right Source Marketing, a content marketing and marketing strategy firm. Please don’t hesitate to drop Mike a comment on this post, and for more like this, follow @mjsweeney on Twitter or check out the Marketing Trenches blog.

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