A white paper will only generate leads if it’s read by the right people. So once you finish writing, you need to promote it to draw in potential readers and, eventually, convert them into clients. Here are five of the most common white paper promotion mistakes and some tips for avoiding them.
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7 Ways to Launch White Papers with a Bang
Marketing your white paper before it is launched can help create buzz and get people lined up to read it as soon as it’s available. Start your marketing push a week or two ahead of time and you should have plenty of time to generate excitement and prepare to engage your readers. These tips will help you pave the way for the big launch.